Attracione, a fragrance brand launched in November 2024, has stood out as a sales leader on major e-commerce platforms such as Mercado Livre, Shopee, and Amazon. Additionally, the company has achieved impressive growth on social media, amassing over 94 million views on TikTok in less than three months and surpassing the follower count of well-established brands in the industry.
Attracione’s success can be attributed to a combination of scientific innovation and well-planned digital marketing strategies. The brand bets on the use of pheromones in its products, creating sensory experiences that go beyond fragrance. Studies published in the journal Nature indicate that pheromones can influence perception and social interaction, something Attracione translates into its perfumes, moisturizers, and makeup.
Artur Ecom, a partner of the Group, highlights the brand’s strength: “In just a short time, we have managed to lead sales in Brazil and expand into markets such as Europe, the United States, Asia, and Africa. The science of pheromones is not just a differentiator but the foundation that sustains the brand’s growth.”
Attracione also stands out for its rapid international expansion. With a revenue of R$7 million in January 2025 and a target of R$100 million by the end of the year, its export strategy reinforces the brand’s ability to cater to different cultures and preferences. Alberto Kouty, a partner of the group, explains that its presence across multiple continents validates the brand’s proposition and demonstrates the alignment between innovation, science, and a well-structured commercial strategy.
Beyond international sales, Attracione continues to invest in digital platforms to solidify its reputation. Growth on TikTok was strategic to reaching a young and engaged audience, while e-commerce ensures quick and easy access to products.
Scientific innovation, combined with well-planned digital strategies, positions Attracione as a model for the fragrance market, renewing an area that, until recently, seemed already consolidated. Products that leverage science to enhance feelings of attraction and confidence offer a competitive edge in an industry traditionally dominated by brands that focus only on the olfactory aspect.
For 2025, Attracione’s focus will be on expanding its portfolio and exploring new markets, including collaborations with influencers and international campaigns. Additionally, the brand is preparing an exclusive associate program, allowing participants to access a sales participation model and feel like part of the company’s growth.
With a combination of scientific innovation, international presence, and digital marketing strategies, Attracione is positioned to consolidate its space in the fragrance market and compete with major industry players.
