In a strategic move to enhance creative and innovative efficiency, Omnicom Media Group Brasil announces the launch of StudioLabs – a new platform that brings together three specialized studios dedicated to audiovisual production, design, and artwork. The initiative aims to optimize the delivery of creative solutions to the group’s agencies and clients, connecting expertise in a collaborative and agile model.
StudioLabs was created to meet the demand for more integrated processes with greater creativity, agility, and innovation. The new operation of OMG Brasil, under the leadership of Danilo Vizagre, CCO of Outpromo, will function as a creative hub, with dedicated teams in three complementary areas.
Jenifer Dantas joins OMG Brasil to take the lead of the Audiovisual Studio with a focus on narratives that align performance and creativity. With 18 years of experience in the sector, the executive has worked at agencies such as BETC Havas, AlmapBBDO, WMcCann, and Mutato. Raphael Bicudo – who has been with the group for 4 years – takes on the role of director of the Design Studio with the mission to drive innovation, especially in 3D design, with a vision for new trends. Meanwhile, the Artwork Studio remains under the leadership of Renato Silva, who has been coordinating the area for eight years.
The creation of StudioLabs represents a new chapter for OMG Brasil, bringing together talents and expertise in an integrated structure. “With creative and strategic leadership at the helm of the three studios, we can expand our capacity to deliver more creative solutions, with originality and a focus on our clients’ results. More than just an operational area, the innovation hub connects the expertise of the group’s agencies and further elevates the value of the brands we serve.”, says Vizagre.
