The OmniChat, Brazil’s leading chat commerce platform, has just announced its native integration with Magento and Shopify e-commerce platforms. More than just integrating systems, this innovation positions OmniChat’s artificial intelligence as the central element of operations: autonomous sales agents now use, in real time, data from e-commerce platform integrations to boost results in a personalized and automated manner.
The new integration layer includes the use of generative AI applied to sales, with Whizz Agent, the autonomous sales agent developed by the company. The agent acts like a human salesperson in real time, recommending products, answering questions, and guiding the customer to conversion—all in a personalized and scalable way.
With native integrations, Whizz can send products, collections, and direct checkout links in the conversation, automate routine tasks such as order tracking and status, invoice issuance, and duplicate payment slips, as well as activate cart recovery campaigns and, with VTEX, payment reminders via PIX and order status updates.
With the new integrations, the company becomes the platform with the broadest coverage among the main e-commerce players, with native connectivity to VTEX, Magento, and Shopify—the three major digital retail players in Brazil.
“Beyond the VTEX integration we already offer, expanding the scope to Magento and Shopify strengthens our positioning as the most complete ecosystem for assisted sales through conversational channels. Integrations like these simplify adoption and enhance a seamless digital shopping journey,” says Maurício Trezub, CEO of OmniChat.
Plug & play to scale sales in chat
The advantage of the new integrations lies not only in native connectivity but also in the autonomous agents’ ability to transform e-commerce data into contextualized and personalized sales interactions. Among the AI’s functionalities are:
- Real-time product and collection queries and recommendations, based on inventory, history, and consumer profile, 24/7.
- Instant generation and sending of checkout links, reducing friction and conversion time.
- Answering questions and guiding the end-to-end shopping journey, like a human salesperson.
- Activation of intelligent campaigns for cart recovery and payment reminders (including via PIX, with VTEX).
Currently, over 500 brands use OmniChat to boost their results through conversational sales, including Decathlon, Acer, Natura, La Moda, and AZZAS 2154.
