A OmniChat, conversational AI platform for sales, and Dito CRM, CRM for Retail, announce a partnership to enhance the customer shopping journey, from database segmentation, hyper-personalization of conversations, to checkout, through conversational channels such as WhatsApp. The union between the two companies promises to provide a customized setup for the customer by enabling native integration between the two platforms.
The convergence of technologies will expand the operational power of OmniChat and Dito, ensuring users elevate the level of conversational campaigns without dependence on IT teams or external tools, creating complete journeys that go beyond sending messages, ensuring interactions that continue with AI agents and human support.
With this partnership, Dito expands the potential of Dito Agenda through OmniChat, adding even more quality to conversations between sellers and consumers via WhatsApp, a channel Dito has been using since 2018. This is a significant advancement for the shopping journey as a whole, as WhatsApp, besides being present on 99% of smartphones in Brazil, has open and read rates up to 3 times higher than traditional channels, resulting in a smoother experience for the consumer. Internal studies from OmniChat show that “WhatsApp campaigns can multiply conversion rates by up to 10 times.”
“It’s basically the union of the best of Chat Commerce with the best of CRM, and this combination creates a personalized journey, resulting in higher conversion and higher ROAS, as well as a super positive experience for the end customer,” says Maurício Trezub, CEO of OmniChat. “The integration with Dito CRM reinforces our vision of transforming conversational channels into true sales machines.”
The integrated solution is available for retail or service companies with an active customer base that aim to start or optimize marketing strategies in conversational channels to increase engagement and customer retention.
“Today, customers expect customized and continuous interactions across multiple channels, and this partnership brings exactly that capability to brands,” comments Pedro Ivo Martins, Customer Director at Dito CRM. “By combining Dito’s CDP (Customer Data Platform) with OmniChat’s chat commerce platform, we are offering the market a complete solution that improves customer communication and scales conversions with context, fluidity, and efficiency, providing a measurable increase in the ROAS of marketing campaigns.”
Features and benefits of the integration
Marketing and sales teams can perform advanced segmentation with AI support, cross-reference data available in the CDP to personalize campaigns, and create multi-channel communication journeys that don’t end at the click, also using Whizz Agent (autonomous AI agent for lead qualification and sales) and Whizz Copilot (to enhance sales teams’ productivity).
The solution eliminates friction points in the customer journey, allowing a smooth transition between different channels and a seamless shopping experience. With the power of WhatsApp, brands can establish real-time conversations with consumers, significantly increasing engagement and conversion rates compared to traditional channels.
The platform also allows tracking and measuring the performance of key financial and marketing indicators through complete and flexible dashboards, facilitating continuous campaign optimization to maximize return on ad spend (ROAS).
From a business perspective, the integration provides several benefits, beyond increasing campaign conversion through segmentation and personalization, such as increased revenue via more consultative sales; greater reach and diversity of channels to reach customers; automated support with AI and chatbots; empowerment and optimization of the sales team, bringing more agility in customer relationships; and re-engagement based on behavior, considering cart recovery, last purchases, NPS, among others.
