OLX, the largest automotive classifieds marketplace in the country, held an exclusive event at the Interlagos Race Track in São Paulo on June 10. The premium event, titled Conecta Autos Racing Team, brought together over 80 guests, including executives from dealerships, multi-brand retailers, rental companies, and industry opinion leaders.
The gathering combined adrenaline on the track with moments of relaxation and networking. With a proposal for a unique and memorable brand experience, the event included the thrill of speeding around the Interlagos track, driving powerful cars like Porsche, Ferrari, and Lamborghini, with the support of professional drivers. “OLX supports professionals in accelerating their automotive businesses and created a special moment to get closer to these partners, promoting emotions and connections. Interlagos was the perfect setting to offer this unforgettable brand experience and strengthen this relationship,” highlights Flávio Passos, VP of Autos at OLX Group.
Conecta Autos Racing featured carefully prepared environments, with personalized OLX-branded pit boxes, a decompression area, and activations such as jacket customization, transforming credentials into exclusive trophies, and awarding prizes to the day’s top-performing drivers. The gastronomic experience was curated by Paellas Pepe and Empório Pata Negra.
One of the highlights of the day was a chat with journalist Reginaldo Leme, a reference in Brazilian motorsports, who shared stories and behind-the-scenes insights from his career. Journalist and driver Renata Camargo also attended, capturing the best moments and interacting with guests.
The project was developed by Blood in collaboration with OLX Group and executed by the agency, which is a reference in events and brand experience. Ale Tcholla, partner and creative director at Blood, emphasizes that the goal was to create a narrative capable of providing a moment that would leave a lasting impression on the audience. “We created an activation focused on delivering a unique and unforgettable experience for those who live in the automotive world daily. Feeling the emotion that a car can provide in a real and legitimate way on one of the world’s most iconic tracks,” he concludes.
Event highlights:
- +80 exclusive guests
- 60 fast laps completed by clients with professional drivers
- Gastronomy curated by Paellas Pepe and Pata Negra
