Born from the consolidated experience of its founders, Natália Melo, ex–Daki, Alice, and ClickBus, Henrique Repiso and Nelson Rodrigues, both with over 20 years of experience in the communication market, Journey, a company focused on maximizing results and optimizing resources, enters the market with a complete ecosystem of solutions for companies seeking sustainable growth.
As the “right arm” of NR7, a leading communication agency in the innovation ecosystem, this strategic and creative hub offers an integrated set of services to assist companies at every stage of their growth journey, transforming how marketing is currently perceived in Brazil. “We are consolidating all our knowledge and experiences to deliver products that unify growth strategies, brand building, and strategic consulting, enabling each partner company to reach its true potential,” comments Henrique Repiso, co-founder and managing partner of Journey.
Aiming to structure and scale companies of various sizes in their marketing, growth, and entire sales and user interaction cycles—from initial management to creating end-to-end marketing campaigns—always with a vision of sustainable growth, Journey offers solutions focused on Growth Strategy, Go-To-Market (launches), Full-Funnel Campaigns (360º campaigns and channels), and Marketing Operations.
“Companies have already realized that growth isn’t just about paid media and accelerated acquisition but about structure, retention, and strategies that truly maximize the user lifecycle. In a market where startups struggle to survive beyond five years, companies need more adaptive and long-term strategies to stand out,” explains Natália Melo, co-founder and managing partner of Journey.
Embedded in the NR7 ecosystem, which includes over 100 active clients and more than 300 launched companies, Journey comes with a proposal to go beyond marketing, enabling team structuring and mentorship for teams at different stages, offering strategic support at the fractional C-level for companies seeking to redirect their leadership.
“We want to fill this current gap in the market. Often, we receive inquiries from companies that aren’t yet in the phase of implementing Public Relations work but rather structuring Marketing, Go-To-Market strategy, and even product validation. From now on, we can support them throughout the entire company lifecycle and in various challenges, not just communication.” Adds Repiso.
With a track record ranging from brand building to startup acceleration and consolidated operations, the founders bring a practical, results-oriented vision to the market. “Beyond business growth, there’s also the challenge of team building. Many companies, under pressure to scale quickly, end up inflating their teams and later face cycles of massive hiring followed by layoffs. At Journey, we also help companies structure teams and operations more efficiently, ensuring each growth phase happens strategically and without excess,” concludes Natália.
