Noodle, the fintech that offers comprehensive financial solutions for influencers, expects to more than double the financial volume processed in ‘publis’ this new year. With R$200 million transacted in 2024, the startup aims to reach R$500 million in 2025.
Additionally, the company announced that it will advance R$50 million in credit for influencers this year, compared to the 25 million recorded in the previous year.
Currently, with the addition of new clients such as Brasilera and Hello Group, Noodle serves approximately 7,000 influencers, offering financial services ranging from receivables anticipation to cash flow management.
The increase in Noodle’s financial transactions is not only a reflection of the natural growth of the influencer sector but also linked to changes in the global landscape that directly impact the digital economy. The recent issue of the TikTok ban in the United States, for example, has created uncertainty among influencers who rely on the platform for content creation and revenue generation. Not only that, the consecutive interest rate hikes in Brazil are another factor that affects them, as the situation makes it harder for large companies to access credit, leading to extended payment terms—benefiting their cash flow but harming the influencer. Noodle, aware of this scenario, provides crucial support to this audience, helping to mitigate risks associated with these instabilities.
Additionally, the high dollar scenario has directly impacted the global market, with consequences for influencers and brands that operate with contracts in foreign currencies. Noodle has helped its clients manage these exchange rate fluctuations, providing solutions that allow for greater financial predictability and stability in operations—essential for influencers who rely on a fanbase and international partnerships.
The fintech also remains attentive to the changing landscape of social platforms, offering adaptable solutions for influencers who, in addition to needing credit and payment anticipation, seek financial tools that align with the dynamics of social networks, such as diversifying revenue streams and the growing reliance on emerging platforms.
In 2025, Noodle will continue to expand its operations, betting on the evolution of the influencer market and the enhancement of its financial solutions to keep up with the growth and needs of its clients. With the increase in transactions and continuous support for influencers, the fintech solidifies itself as a key player in the digital ecosystem, offering financial stability and practical solutions for those who live and work on social networks.
