Noodle, a fintech specialized in the creative economy, strengthens its leadership structure with the addition of Carolina Rossettini as partner and COO. With a solid background in influencer marketing, communication, and the creator economy, the executive takes on the challenge of driving business expansion, improving engagement strategies, and strengthening the connection between brands and content creators.
With a degree in Journalism and a postgraduate degree in Digital Media from ESPM, Carolina built a solid career over twelve years at the world’s leading communication companies. Her experience spans influencer marketing, digital marketing, public relations, communication consulting, events, social media, and crisis management – having led high-performance teams and participated in award-winning cases.
She was one of the pioneers in the influencer marketing market and helped structure the operations and teams of the largest companies in the segment, responsible for developing processes, planning, squads, products, and exclusive, customized proprietary methodologies. Additionally, she also represented influencers and actors from Rede Globo.
Among the companies she worked for, in various roles, are BR Media, MIS, Squid (Wake), Grupo Dreamers (Artplan), MField, Play9, Grupo In Press, AND’ALL (Publicis Groupe), and Burson-Marsteller, serving major national and global clients such as EssilorLuxottica, Amazon, Arcos Dorados (McDonald’s), Colgate-Palmolive, Coca-Cola Femsa, AMBEV, Unilever, Whirlpool, Samsung, Johnson & Johnson, GPA (Grupo Pão de Açúcar), Facebook, and Rock in Rio.
“Taking on the COO role at Noodle is an opportunity to further boost the creator economy market in Brazil through an innovative and much-needed solution for both agencies and content creators—and I say this because I’ve been on both sides,” highlights Carolina Rossettini.
“Noodle is growing exponentially in relevance among the sector’s key players as it is the only fintech offering financial assistance, payment advances, and automation in campaign intermediation, which professionalizes and protects payment flows at a time when the need for such professionalism, transparency, and security is widely discussed. Working alongside Igor Bonatto and the team ensures another steady and forward step within influencer marketing. I hope to contribute as best as possible to this constant cycle of innovation and growth,” concludes the executive.
Carolina’s arrival reinforces Noodle’s commitment to providing increasingly innovative financial solutions aligned with the needs of influencers and professionals in the creative economy. The fintech, already known for facilitating receivable advances and providing quick and secure access to credit, aims to further expand its impact in the sector with the expertise of its newest partner.
With this strategic move, Noodle positions itself for a new growth cycle, solidifying its reputation as a key reference for its clients and expanding its presence in the digital market.
