A NG.CASH, a digital account focused on new generations, announced a partnership with influencer Victor Augusto, known as Coringa, an entrepreneur and one of Brazil’s biggest influencers. As part of the deal, the creator becomes a partner of the fintech and will exclusively launch a new digital account with a prepaid credit card, developed in collaboration with him.
This initiative marks a new chapter in NG.CASH’s strategy to expand its presence among young audiences through personalized products and an approach centered on culture, community, and influence. The move comes shortly after the company raised R$ 150 million in its Series B round, led by New Enterprise Associates (NEA), with participation from investors such as Andreessen Horowitz (a16z), Monashees, Quantum Light, Daphni, and Endeavor Catalyst.
“The launch of this product is an important step to deepen our connection with communities that are digital natives and seek more than traditional banking services. The role of influencers now becomes part of our growth model, playing a direct role in brand building and customer acquisition,” said Antonio Nakad, co-founder and CMO of NG.CASH.
Creators at the core of the strategy
Coringa’s entry as a partner reinforces NG.CASH’s investment in influencer marketing as one of the pillars for user acquisition and retention. The fintech is already engaged in areas like entertainment and e-sports, with partnerships established with LOS, one of Latin America’s largest teams, and artist Xamuel from Universal Music.
Coringa’s new account will be launched via a multi-platform campaign, featuring video content, podcasts, social media clips, and an interactive live session hosted by the influencer himself. The goal is to turn the launch into a real engagement experience with the streamer’s community.
“Today, content creators are not just a channel for promotion but a strategic asset for brands that want to be present in the lives of younger consumers,” Nakad adds.
The era of hyper-personalization
Coringa’s exclusive card is developed with the Sketch My Card feature, allowing users to customize the card’s layout with doodles, digital stickers, or their own illustrations. NG.CASH is currently the only financial institution in Latin America offering this level of personalization.
Beyond the card, the account design and communications were co-created by the fintech’s team and the influencer. The goal is to enhance value perception among young users by offering a banking experience aligned with the codes and language of digital communities.
Expansion with a cultural focus
Founded in 2021, NG.CASH was created with the purpose of offering financial freedom and autonomy to millions of young Brazilians. In 2024, it raised R$ 65 million in its Series A round, and with the new funding, it totals over R$ 300 million raised since inception. With a user base of 7 million, 100% digital infrastructure, and a strategy centered on culture and behavior, the fintech now aims to establish itself as the leading financial platform for Generation Z in Latin America.
