To achieve intelligent management for companies operating in e-commerce and multichannel relationships, organization and strategic thinking are key differentiators. With these points in mind, Ativos Capital – an innovation ecosystem operating in Martech, Communication, and Cloud – announces the launch of EasyCDP, a SaaS platform designed to centralize data, optimize campaigns, and transform interactions into tangible results with the support of artificial intelligence. The official launch takes place during the E-commerce Brazil Forum, one of the largest e-commerce events in the country, which concludes today at the Anhembi District in São Paulo.
The solution’s mission is to democratize access to data intelligence, allowing companies of all sizes to operate with the same precision and agility as major market players. The core premise of EasyCDP is to solve four major common challenges in digital marketing: data fragmentation, difficulty in tool integration, lack of strategic vision, and high operational costs.
“Easy CDP is a platform designed to address these bottlenecks. The key advantage is centralizing information in a single location with clear visualization. This ensures that clients better understand their business and can think strategically. The goal is to help companies gain efficiency, scale their operations, and optimize resources in tasks that AI can automate,” explains Davi Pincinato, CPO of Ativos Capital.
With EasyCDP, consumer data is unified in a single, dynamic database, enabling the creation of dynamic segmentations, automated personalized journeys, and actions based on real behavior and preferences—such as preferred communication channels, purchase times, and most-accessed products. “These are key differentiators when considering the benefits for us, the end consumers. If your customers in São Paulo respond better on WhatsApp and those in Rio de Janeiro via SMS, the platform recognizes this pattern and suggests distinct communications for each group. This is intelligence applied to conversion, which enhances perceived brand value,” adds Pincinato.
One of EasyCDP’s main differentiators is technical accessibility. While robust solutions require IT teams and external consultants, EasyCDP is designed for simple integration in just a few clicks, with no need for programmers. On the very first day, for example, when connecting to a Shopify store, the platform imports sales history and immediately generates automated insights for actions like cart recovery or seasonal promotions.
Support, integration for businesses
The concept behind EasyCDP is CDP—Customer Data Platform, an evolution of traditional CRM. While CRMs focus solely on relationships, CDPs connect transactional, behavioral, and operational data, delivering business intelligence powered by AI. “The idea is that any company, even without technical infrastructure, can launch data-driven campaigns and efficiently scale operations. This avoids unnecessary hires and gives real autonomy to marketing and sales teams,” states the executive.
EasyCDP launches with native Shopify integration and a roadmap for new connections with platforms like Nuvemshop, VTEX, Magazord, as well as CRMs and ERPs. On the AI front, the tool’s evolution includes predictive recommendations, automated message creation, market-context analyses, and intelligent agents to support decision-making. The architecture also prioritizes security and autonomy: data is processed on Ativos Capital’s own infrastructure. “Each company accesses only its own data, and AI is trained exclusively based on its business patterns,” emphasizes Davi Pincinato.
Available in a freemium model, with a free plan and a full 14-day trial (no credit card required), EasyCDP bets on a Product-Led Growth strategy to capture market share. “We’ve built a platform that demonstrates value from the first minutes of use. It’s designed to deliver real results, not just pretty reports. This is another step by Ativos Capital toward strategic experiences that drive business growth and deliver strong sales and management outcomes,” points out Octávio Carradore, CEO of Ativos Capital.
E-commerce Brazil Forum
The official launch of EasyCDP will be at the E-commerce Brazil Forum, known as the leading business event for the e-commerce sector in Latin America and the largest in Brazil. Ativos Capital will have a booth at the fair, with a team exclusively dedicated to presenting the tool. Attendees will have the chance to learn more, ask questions, and even experience an immersive demo. “It’s an opportunity to explore EasyCDP in detail: implementation, functionality, and the results it can deliver,” adds Giuseppe Pierre, CMO of Ativos Capital.
The E-commerce Brazil Forum brings together thousands of professionals and companies to discuss trends, innovations, and strategies for the sector. In its last edition, the forum hosted over 30,000 participants, 300 exhibitors, and 300 speakers, providing a platform for strategic networking and new partnership opportunities. The event runs from July 29 to 31 at the Anhembi District in São Paulo.
