If you’re not yet familiar with the role of Artificial Intelligence Manager, it’s time to get acquainted, as it has arrived in the Brazilian market to stay and is gaining increasing prominence in companies seeking not just to keep up with but anticipate the digital revolution. The main challenge for this professional? Connecting AI to business by applying technologies that may seem futuristic but are already a reality.
When properly applied, AI can transform how companies interact with their customers and manage their internal processes; and with the help of an AI manager, the effective implementation and strategic use of this technology is guaranteed.
According to research conducted by McKinsey, currently 72% of companies worldwide adopt Artificial Intelligence (AI) technologies, an increase from the 55% recorded the previous year. Additionally, 65% of organizations have increased their AI budgets, reflecting the importance of this technology in the corporate environment.
For Mateus Miranda, CIO of Grupo IRRAH, a technology group specializing in retail solutions, with the advancement of innovation worldwide in recent years, the Artificial Intelligence Manager becomes the key player for companies in this new reality. “He is responsible for transforming AI tools into practical solutions, connecting technology with customers in ways that generate real results. And of course, this professional will also always keep an eye on what’s happening in the global market to ensure the company doesn’t fall behind,” he highlights.
According to him, an Artificial Intelligence Manager masters AI tools and other technologies like Machine Learning, IoT (Internet of Things), chatbots, and virtual assistants, in addition to having knowledge of natural language processing (NLP), computer vision, robotic process automation (RPA) – in other words, many solutions capable of assisting professionals in sectors like finance, HR, and customer service, which often involve many repetitive tasks.
“More than managing the technology itself, he acts as a facilitator, ensuring AI solutions integrate efficiently into company operations without losing focus on human value. He will be responsible for coordinating AI applications in key areas like customer service, marketing, and sales, but always with a keen eye to avoid replacing human empathy, strategic vision, and adaptability,” he says.
He further emphasizes that “his role will be to optimize the relationship between technology and people, with AI supporting operations but leaving the most critical decisions, involving human context and market nuances, in the hands of managers.”
Origin
This profession originated in the U.S., driven by the rapid growth of AI in major tech corporations like Google, Microsoft, and Amazon. The demand for specialized professionals arose as these companies recognized the need to integrate artificial intelligence into business strategies, creating more efficient and personalized solutions. Today, the global AI market is estimated to reach $1.8 trillion by 2030, with an average annual growth of 37.3%, according to data fromBain & CompanyandGoldman Sachs.
A report from the World Economic Forum indicates that by 2025, the global job market will need 97 million new AI-related jobs.
“The increase in automation, the need for large-scale data analysis, and the pursuit of operational efficiency stimulate this demand, and those who invest in Machine Learning and Data Science skills find a promising scenario,” he underscores.
In Brazil, demand for AI professionals is expected to grow 150% this year, according to research by the Brazilian Association of Software Companies (ABES), driven by the increasing adoption of AI in companies, the need to develop new AI technologies and applications, and the growing complexity of AI systems.
Brazilian professionals at the forefront
Despite challenges, Brazil stands out in Latin America in the field of Artificial Intelligence: it is the largest consumer of the technology, according to an IDC survey, and ranks 12th globally in AI development, per the World Economic Forum report.
These numbers show the importance of AI in the Brazilian market and the need for skilled professionals to meet the demands of this expanding sector.
Another study by the National Industrial Training Service (SENAI) revealed that from January to November 2023, 12,156 students sought AI-related courses, representing a 246% increase from the previous period. SENAI highlights that Brazil will need to qualify 9.6 million people for industrial occupations by 2025, with over 470,000 jobs in the information technology sector, driven by the rise of AI.
And if demand is high, compensation follows the same trend. According to research by the University of Oxford, professionals with AI skills can receive salary offers up to 40% higher than those who don’t master the technology.
From observer to implementer of new AI trends
In recent years, artificial intelligence has revolutionized various sectors worldwide, transforming how companies operate and interact with customers. The United States is undoubtedly the biggest driver of this revolution. However, AI solutions emerging there quickly gain traction here, propelled by visionary leaders who know how to identify and adapt these innovations to the national context. A striking example of this trend is Luiza Trajano, a renowned businesswoman and president of Magazine Luiza, who has stood out in implementing new technologies in Brazilian retail.
“Although many consider her a leader ‘ahead of her time,’ the secret to her success is precisely bringing trends already in practice in other markets, like the U.S., and executing them masterfully in Brazil. ‘Luiza not only draws inspiration from what’s happening abroad but also implements these innovations effectively and adapted to Brazilian reality, creating a successful model,'” Miranda highlights.
This initiative, so important for businesses to stand out in an increasingly innovative world, makes the work of the Artificial Intelligence Manager essential. “This professional will support the company with innovative solutions, always keeping an eye on market trends,” he says.
However, the AI Manager will do more than just stay aligned with the latest developments. By intelligently linking to the company’s generated data, he has the unique ability to transform data into strategic actions with precision.“The role of the AI manager in this scenario is exactly this: transforming data into insights that guide strategies and decisions, bringing the company ever closer to customer needs in an agile and efficient manner.”
