KOBO, a new digital content agency, enters the market with a clear proposal: to help companies create a real and relevant presence on social media through organic, native, and humanized content. The operation is led by Beatriz Millani (formerly VTEX) and Pedro Araújo (formerly TikTok), who joined forces to fill a perceived gap in brands that have good products but fail to translate their personality into the digital environment.
With experience in data marketing, branding, and commercial strategy, Beatriz Millani worked as a commercial manager at agencies, as well as being responsible for product marketing and strategy at VTEX. Pedro Araújo brings his experience as a sales manager at TikTok, where he served over two thousand clients with a focus on ad performance, as well as his previous experience at Sony Music, where he worked with digital marketing, image, and artist release planning.
“We noticed that many companies want to produce content but don’t know where to start or how to translate their essence into native platform formats. KOBO was born to solve exactly this point, with lean processes, agile production, and thorough planning behind it,” says Beatriz Millani, co-founder of the agency.
KOBO’s proposal is to offer a complete solution: from strategic immersion with the client to the delivery of customized scripts, optimized recording (with the promise of producing a month’s worth of content in a single day), and edits tailored to the specifics of each social network. The goal is to produce content that not only represents the brand well but also generates results and identification with the audience.
In addition to audiovisual production, the agency also offers complementary services such as social media management, paid traffic, TikTok Shops strategies, influencer curation, and design—always with content production at the core of the operation.
“We act as a strategic arm for companies that need to communicate with more authenticity, consistency, and lightness. Our focus is to transform brands into content creators that communicate the right way to the right audience,” explains Pedro Araujo.
