Netshoes, an e-commerce platform for sports and lifestyle products, has just launched the Netshoes Run Tour, an event that will bring the brand’s traditional street running experience across Brazil and encourage a sporting lifestyle, the company’s motto. In addition to the races, the new features include ‘training sessions’ added to the itinerary and new race distances to promote an active and sporty lifestyle. Throughout the year, there will be two races held in Brasília and São Paulo, and four ‘training sessions’ in Belo Horizonte, Rio de Janeiro, Recife, and Belém.
“We are very excited to bring our street running experience to more states and people, as well as promote themed running training,” says Gabriele Claudino, Netshoes’ marketing head. “Our tour carries our positioning of encouraging sports, always at your own pace. It’s an event for beginner runners, athletes, and also for families, as we offer races for children. It’s a complete sporting experience.”
The first race stage takes place on May 18th at the Esplanada dos Ministérios in the Federal District. The second will be in São Paulo on August 24th at Parque do Povo. Runners can choose to run 5 km, 10 km, or 15 km, and for São Paulo runners, there’s also the option to tackle a half marathon (21 km). Both stages include options for children, and once again, the São Paulo stage will feature a partnership with Adidas for the brand’s exclusive t-shirt to be worn by athletes. The expectation is to gather 14,000 people across the two races.
The ‘training sessions’ take place between March and November, and for these events, Netshoes will bring special themes. One example is the ‘Women’s Month Training Session,’ which will occur on March 29th in Belo Horizonte at Praça Belvedere. There will be three hours of exercises, with spots 100% reserved for women, and registrations sold out in 24 hours. For Rio de Janeiro residents, the ‘training session’ will focus on ‘Valentine’s Month’ and aims to bring couples together—but not only!—scheduled for June 7th. For Recife and Belém, the events are planned for September and November, respectively.
This year, the brand’s race has been revamped and features a new concept and a more modern and youthful visual identity, aiming to bring a festival vibe to the events, which this year will be present in six Brazilian states.
In previous editions, Netshoes Run has also visited cities like Franca in the interior of São Paulo, Florianópolis in Santa Catarina, and Salvador in Bahia. Last year, the São Paulo edition brought 5,000 runners to Marginal Pinheiros.
The event is an important pillar for the company, marking its physical presence and bringing it closer to consumers and runners. Last year, the company introduced its new positioning and adopted a strategy focused on adding new elements to its relationship with consumers, with more content, influence, and exclusive events for the sports world.
Registrations for the races and training sessions are now open. To register, visit: https://www.netshoes.com.br/netshoes-run
