Neogrid, a company specialized in technological solutions for the supply chain, will hold a webinar on March 18th to launch the Neogrid Insights Panel, a new platform that brings together strategic indicators on consumer behavior and the performance of the consumer goods retail sector in Brazil.
The online event, scheduled for 2:30 PM on Tuesday, will feature experts from Neogrid and FGV IBRE (Brazilian Institute of Economics at Fundação Getulio Vargas), who will present how the data provided by the tool can transform decision-making and drive results for retailers and manufacturers.
According to Neogrid, the new panel will offer three essential perspectives for the sector: Shopper View, with analyses on average ticket and price variations; Basket View, detailing key consumption indicators; and Supply View, focused on retail stockouts and supply.
“In addition to real-time indicators, the portal will also provide a library of seasonal studies, allowing comparative analyses of specific periods and holidays,” the company revealed in a statement about the launch.
During the webinar, participants will understand how this new data source can help companies sell more, increase their margins, and better understand consumer behavior—aspects that have become even more critical in the current economic scenario.
The tool emerges at a time when data management and analytical capabilities have become fundamental competitive advantages in retail. With the growing volume of available consumption data, the ability to transform it into actionable insights can determine the success of commercial and supply strategies.
The launch also reinforces Neogrid’s position as a provider of integrated solutions for the supply chain, expanding its portfolio with a market intelligence platform that complements its management solutions.
Registrations for the webinar are now open and can be completed for free on the company’s website. The event is aimed at retail professionals, consumer goods manufacturers, supply chain experts, and marketing managers interested in understanding consumption trends in Brazil.
Service:
- Event: Launch webinar for the Neogrid Insights Panel
- Date: March 18, 2024 (Tuesday)
- Time: 2:30 PM
- Format: Online (free)
- Registration: Available on Neogrid’s website
