Natural Bot, a technology startup specialized in Artificial Intelligence for the foodservice sector, is transforming delivery customer service in Brazil with CoPiloto, a Generative AI-based sales assistant. The solution automates WhatsApp-based service, suggests products, finalizes orders, and processes payments seamlessly, significantly increasing restaurants’ efficiency and scalability.
With an investment of over R$2 million, Natural Bot entered the market with technology that redefines the WhatsApp sales experience. Unlike traditional chatbots that follow rigid flows, Natural Bot’s CoPiloto uses Natural Language Processing (NLP) to enable more dynamic and personalized interactions, understanding not just text but also audio messages, abbreviations, and regional expressions, making the customer experience more natural and intuitive. Thanks to this advanced technology, restaurants adopting Natural Bot see a 76% increase in conversion rates compared to conventional chatbots.
According to Rafael Coffani, founder of Natural Bot, the technology solves one of the main challenges of WhatsApp-based delivery: the limitations of human customer service. “WhatsApp is an essential tool for many restaurants, but without automation, maintaining service standards, scaling sales, and providing an agile and interactive shopping experience becomes challenging. CoPiloto changes this scenario by offering humanized and efficient service, automatically boosting sales,” explains Coffani.
Beyond answering questions and processing orders, CoPiloto intelligently suggests complementary items, increasing average customer spending. It also eliminates the need for manually sending payment receipts by automatically verifying transactions through the Central Bank, ensuring greater security against fraud.
The platform also features an administrative dashboard where restaurant managers can customize CoPiloto’s identity, manage menus, define delivery zones, and track sales metrics. Natural Bot aims to reach 1,700 active accounts by 2025 and exceed 15,000 by the end of 2026.
“We’re offering a new shopping experience for consumers and a scalable solution for restaurants. Our technology has the potential to become the standard in the delivery market,” states Coffani.
According to Abrasel research, 63% of establishments use WhatsApp for sales, and 32% identify the app as their primary delivery tool. CoPiloto isn’t meant to replace traditional delivery apps but rather to offer an efficient alternative for customers who prefer ordering directly via WhatsApp, one of Brazilians’ most-used channels.
With support for text and audio orders, the platform makes shopping more fluid and accessible, reducing virtual queues and optimizing service. Beyond mediating orders, CoPiloto handles inquiries, sends menus, suggests items, processes payments, and automatically generates Service Orders. Integration with POS and logistics systems like Saipos, Eclética, and Colibri, along with expanded API connectivity, reinforces its vision of a complete delivery ecosystem.
The solution offers direct benefits for restaurants, enabling scalable service. For customers, it reduces wait times and provides a more intuitive shopping experience. Another differentiator is purchase journey flexibility, allowing customers to choose between WhatsApp or an online menu.
“Our focus is delivering a solution that truly boosts restaurants’ businesses. CoPiloto not only improves the consumer experience but also helps establishments increase sales sustainably, ensuring greater operational efficiency and financial predictability,” concludes Coffani.
