Mother’s Day, one of the most important dates in the Brazilian retail calendar, is expected to boost sales for Avozon, a pioneering brand in natural dermocosmetics based on ozonized avocado oil. With an expected 15% sales growth, the company is betting on the emotional connection of the date to attract new consumers and increase the average ticket.
This year’s campaign offers a sensitive and authentic perspective on the relationship between mothers and daughters/sons, presenting self-care as a symbol of affection and complicity. ‘Our goal is to turn gifts into meaningful experiences that represent love, care, and connection in mother-child relationships,’ highlights Ana Carolina Vieira Colturato, partner-director of Avozon.
With four gift kit options, ranging from R$114.40 to R$269.90, all with a 20% discount, the brand aims to strengthen its position as a conscious and affectionate alternative for gifting. In addition to promotional prices, the campaign includes exclusive gifts. The first 300 customers who purchase kits will receive a compact mirror as a bonus. All kits also come in special gift-ready packaging.
With strategic digital marketing actions, press relations, and content production focused on the world of self-care, Avozon reinforces its unique position in a competitive sector, offering not just beauty products but experiences that reflect purpose and well-being.
