Moriah Asset, a Brazilian investment vehicle focused on wellness (health and well-being) and media markets, has six brands from its investment portfolio selected for TikTok Shop’s competitive launch in Brazil. Power Focus, Better BE, Desinchá, Push e Pow, Guday, and Rowa were the chosen ones. The selection of brands from Moriah’s ecosystem of companies demonstrates the strength of the health and wellness market in Brazil, the twelfth most representative in the world, with a growth of 7.3% per year and estimated sales of around R$ 550 billion, according to the Global Wellness Institute (GWI).
“One thing is certain—everyone wants to live longer and better. And this desire has been driving the health and wellness market in its many facets,” said Fabiano Zettel, CEO of Moriah Asset. “As the first investment vehicle focused on the wellness segment in the country, we have the advantage of being pioneers and forming an ecosystem with the largest and most promising wellness companies in Brazil.”
Moriah ended 2024 with over 25 invested companies. Among them, in addition to the brands already mentioned here, names like Haoma, Oakberry, Solo Snacks, Frutaria São Paulo, Empório Frutaria, Néctar, WeProtein, and Les Cinq Gym make up the portfolio.
