A mLabs has officially launched mLabs Analytics, its marketing reporting and dashboard tool that combines automation, personalization, and data analysis with artificial intelligence. Completely redesigned, the tool replaces the former mLabs DashGoo and arrives to meet the growing demand from agencies and marketing professionals for more strategic and integrated solutions in analyzing social media and paid media data.
This move follows a global trend: according to the World Economic Forum’s Future of Jobs report, AI and Big Data are identified as the fastest-growing skills by 2030, and according to Kantar, data analysis and interpretation are among the most important skills in the media ecosystem. Digital transformation has driven profound changes in business models, and 77% of employers already plan to invest in training to prepare their teams. The expectation is a significant increase in demand for professionals skilled in artificial intelligence and data analysis.
However, turning data into concrete actions remains a challenge: the same Forum report indicates that 63% of employers see the skills gap as the main obstacle to business evolution. It is in this scenario that mLabs Analytics stands out, offering an intuitive and robust solution that facilitates analytical work by centralizing data from key marketing channels in a single tool. The platform allows the creation of customized reports and dashboards—from scratch or using templates—with advanced visual features such as comparative charts, funnel analysis, cross-referencing paid media and organic performance data, plus AI-powered data interpretation, making analysis more accessible, strategic, and effective.
The system also offers a unique market advantage: Instagram competitor analysis, which allows comparing the performance of competitor profiles. For operations with multiple accounts of the same brand, such as franchises or brands with multiple units, it is possible to generate group reports that provide a clear view of the brand’s overall results.
“Our role goes beyond helping organize data visually and automate its delivery. The proposal is to turn mLabs into a true ally in strategic decision-making, based on the intelligence that only data can provide,” says Rafael Kiso, CMO and founder of the company. According to him, the new product is aimed at those who want to adopt a more analytical and strategic approach to social media, in a personalized and scalable way.
Personalization extends to all levels of the experience: it is possible to define the layout with the agency’s and client’s logo and color palette, insert text comments in reports, import data from external spreadsheets, and schedule automatic report delivery by email or via link on WhatsApp. Users and reports are unlimited, and the platform can be tested for free for 14 days with full access to all features.
mLabs Analytics is integrated with the mLabs Platform, and all subscribers to the Complete Plan have full access to the new tool. The features can also be purchased and used individually through the website.
Launch event and expectations
As part of the promotional campaign, on May 12th at 7 PM, mLabs will host a free live session with Rafael Kiso. The theme will be “The new data game: social media and campaign analysis for smarter decisions.” The broadcast will cover how to combine organic and paid data, the risks of interpreting isolated metrics, and how to structure more comprehensive analyses without requiring advanced technical knowledge.
The event is free, with a certificate, and registrations are open at link. The new mLabs Analytics tool is also already available at www.mlabsanalytics.io.
