Minancora, one of the most traditional brands in the Brazilian pharmaceutical industry, has just launched its official e-commerce: minancora.shop. The new platform brings together the brand’s entire product portfolio, including exclusive kits and special editions, and was developed to facilitate consumer access to the company’s complete line.
With over 110 years of history, Minancora has been expanding its presence in the digital environment, keeping up with changes in consumer behavior and investing in channels that strengthen the relationship with the public. ‘The launch of the online store is an important step in our digitalization and consumer engagement strategy. We want to offer more convenience and access to our complete portfolio, with the same credibility we’ve always had,’ says Dr. Lourdes Maria Duarte, the brand’s managing president.
Despite this new development, the company emphasizes that its products continue to be widely available in pharmacies across the country and through partner marketplaces, which remain important distribution and visibility channels for the brand. The e-commerce thus serves as a complementary option, offering a direct, secure shopping experience with exclusive benefits.
Among the items available in the online store are the brand’s classics, such as the ointment, as well as products from skincare and acne treatment lines, among others, which have been winning over different generations of Brazilian consumers.
