Mercado Livre, one of Latin America’s largest e-commerce platforms, recently published a study highlighting the purchasing habits of Brazilian consumers. The research, based on data collected by the company, reveals valuable insights into user behavior and outlines customized consumption profiles.
According to the study, Brazilians are increasingly adopting online shopping, seeking convenience, variety, and competitive prices. The COVID-19 pandemic further accelerated this trend, with many consumers choosing to make their purchases through mobile devices such as smartphones and tablets.
Mercado Livre identified different consumer profiles among Brazilians, considering factors such as age, gender, geographic location, and product preferences. Among the highlighted profiles are the “tech enthusiasts,” who constantly seek the latest in electronics and gadgets, and the “fashion lovers,” who follow trends and prioritize buying clothing and accessories.
Another identified profile is that of “modern parents,” who use the platform to purchase products for their children, such as toys, children’s clothing, and baby care items. Meanwhile, the “home and decor specialists” are those who seek furniture, appliances, and home goods.
The study also revealed that Brazilian consumers value fast delivery and the option to pay in installments. Mercado Livre has been investing in logistical solutions to meet this demand, such as expanding its distribution centers and partnerships with delivery companies.
Additionally, the platform has been betting on personalization features, using artificial intelligence to recommend products based on users’ purchase and browsing history. This approach aims to provide a more relevant and accurate experience for each consumer.
Mercado Livre’s study reinforces the importance of understanding consumer behavior and preferences in the digital environment. By outlining customized consumption profiles, the company seeks to offer an increasingly satisfactory shopping experience tailored to the individual needs of Brazilians.
With information from ABS da comunicação.
