Mercado Livre, the e-commerce giant in Latin America, announced that it will discontinue its Mercado Shops e-commerce tool on December 31, 2025. The decision will affect sellers who use the platform to create customized virtual stores with their own identity and features such as logos, colors, typography, banners, and product carousels.
Until the end of 2025, current users can continue selling through Mercado Shops. However, after this date, they will be redirected to the “My Page” tool, a proprietary store within Mercado Livre’s marketplace, which does not allow integration with other e-commerce platforms. Since Thursday (16), new users are already being directed to create pages on the new solution.
To facilitate the transition, Mercado Livre will offer sellers a free three-month period to try out “My Page,” which will cost R$ 99 per month after the trial period. Merchants interested in maintaining a presence on multiple sales platforms are encouraged to migrate to e-commerce integrators such as Nuvemshop, Shopify, WooCommerce, VTEX, and LWSA.
According to Itaú BBA’s analysis, Mercado Livre’s decision could benefit e-commerce software players, especially LWSA. “The announcement reflects Mercado Livre’s efforts to strengthen its seller base within the platform, aligned with its monetization strategy. However, many sellers still value the possibility of integrating their stores with multiple sales channels,” the analysis team notes.
The bank also highlights that most Mercado Shops users are small and medium-sized businesses (SMBs), which will likely seek alternatives among the main e-commerce integrators available in the market.
With the discontinuation of Mercado Shops, an opportunity arises for companies specializing in e-commerce solutions to attract new clients and expand their market share, offering flexible and integrated alternatives for sellers looking to diversify their online sales channels.
