A Maxbot, an omnichannel platform specialized in optimizing customer service, has just secured a R$2 million investment as a result of its participation in the Hub MG Gov program by the Minas Gerais State Research Support Foundation (FAPEMIG). The funds will be used to implement new artificial intelligence (AI) features and develop a CRM (Customer Relationship Management) system, which will be integrated into Maxbot’s platform. This will benefit nearly 400 of the company’s clients across Brazil.
Hub MG Gov is an initiative by the Government of Minas Gerais that mobilized startups to solve challenges across various government sectors. With a total budget of R$40 million, the program allocates up to R$2 million for each approved challenge, fostering innovation in the state and boosting the startup ecosystem. ‘It’s a tremendous opportunity for any local startup to participate and develop a project that brings a positive impact to the state’s daily operations. We’re thrilled to have been selected,’ says Rômulo Balga, CEO of Maxbot.
The project developed by Maxbot will span 24 months per the contract, with an expected launch around early 2026.
Investment in Innovation and Product
The investment received by Maxbot is exclusively allocated to product development, following the program’s guidelines. With this, the company plans to significantly expand its technological capabilities by integrating new AI-based features.
‘Implementing more artificial intelligence within the platform will bring efficiency gains and personalization for our clients. The focus is on creating tools that automate processes and improve user experience, both in the public and private sectors,’ says Rômulo.
The CRM developed as part of the project promises to centralize and optimize customer interaction management, providing greater agility and control to businesses using Maxbot.
Technology for Public and Private Sectors
Maxbot’s project was one of those approved in the Hub MG Gov, an initiative that connected startups to governmental challenges in the State of Minas Gerais. The company addressed a demand from the State Secretariat of Social Development (Sedese), which sought an intelligent interface to facilitate communication among Minas Gerais’ 853 municipalities.
Maxbot’s solution was chosen for incorporating AI to automate responses to simple queries, with easy installation and intuitive customer service, freeing up public servants for more complex tasks.
Beyond meeting this challenge, the investment will also directly impact Maxbot’s existing clients. ‘This initiative strengthens our commitment to delivering innovative and efficient solutions for all our clients. It’s a milestone that will benefit the entire Maxbot ecosystem,’ concludes Rômulo.
