Email marketing continues to be one of the most effective tools for engaging customers and increasing e-commerce sales. With this in mind, Mailbiz has just launched a new feature for dynamic templates integrated with Shopify. This innovation allows store owners to automatically personalize their emails based on updated store data, optimizing communication and increasing conversions.
What are dynamic templates?
Unlike static templates, dynamic templates automatically adjust with each send, delivering personalized information for each customer. The new integration allows the same template to display recommended products, order updates, and exclusive promotions based on user behavior and Shopify data.
Benefits of integration with Shopify
The new integration between Mailbiz and Shopify brings strategic advantages for store owners looking to optimize their email marketing campaigns:
1. Real-time personalization
Dynamic templates pull information directly from the Shopify store, ensuring email content is always up to date. This includes inventory, prices, product descriptions, and images.
2. Greater relevance and engagement
With emails personalized based on purchase history and user behavior, engagement rates tend to increase, reducing unsubscribes and improving conversion.
3. Efficient automation
The combination of dynamic templates with Mailbiz’s automated flows allows store owners to send emails at the right time, focusing on repurchase strategies, abandoned cart recovery, and exclusive offers.
4. Time savings and increased productivity
With dynamic templates, there’s no need to create multiple versions of the same email. Personalization happens automatically, reducing time spent on campaign setup.
How to start using dynamic templates?
If you already use Mailbiz and have a Shopify store, setup is simple:
- Access the Mailbiz platform and connect your Shopify store.
- Choose a dynamic template and customize the visual elements.
- Define personalization rules based on behavior, purchase history, and customer preferences.
- Activate your automated flows to send dynamic emails at the right time.
With dynamic templates integrated into Shopify, Mailbiz enhances how store owners communicate with their customers. This new feature enables advanced personalization, greater campaign efficiency, and better sales results.
