May 7 marks an important change in the national e-commerce support market, with the announcement of the acquisition of Flowbiz (formerly Mailbiz) by Sankhya. The holding’s new addition, which has 13 years of expertise in email marketing and expanded its operations in automation and Customer Relationship Management (CRM), is now part of the umbrella that forms the most complete online business management platform. This new stage is further reinforced by a rebranding that positions the company in the market as ‘Flowbiz’.
With a presence in over 20 Brazilian states, a team with more than 80 employees, and 1,100 active clients, Flowbiz stood out intensely for offering a combination of robust technology with personalized service by sales and marketing specialists.
In the development of tools and functionalities, the former Mailbiz set new benchmarks in customer engagement by offering solutions like ‘Journeys,’ modules for creating personalized campaigns that map user behavior and encourage the recovery of abandoned carts. The impact of this and other developed solutions brought clients like Wepink (owned by influencer Virginia Fonseca), Brooksfield, Zelo, Tea Shop, and Guess Brasil to its portfolio.
Sankhya adds ‘a mature, complete product with high service capacity‘ to the clients’ journey, says the company’s CFO
The conclusion of the negotiations brings another platform to Sankhya’s ecosystem capable of expanding its reach in CRM, considering its high potential for campaign customization. This makes the former Mailbiz a key element to engage both new potential clients and existing partners.
“Today we see Flowbiz integrating our ecosystem with Ploomes and our ERP, enhancing our complete management platform. It fits by creating more differentiation for our solutions and the possibility of serving industries and retail more broadly‘, says André Britto, CFO of Sankhya.
In this context, Flowbiz is developing new fronts of work. The highlights include ‘Flows’—new automation modules that allow hyper-personalized campaigns based on real data—and the creation of a CDP (Custom Data Platform) using AI that, powered by Flowbiz’s database, offers a ‘marketing copilot‘ capable of delivering complete promotional actions to clients.
This acquisition aligns with Sankhya’s continuous movement to reinforce market leadership, identifying tools that can make its business management platforms increasingly complete.
Now, in addition to Flowbiz—and the aforementioned Ploomes, specialized in CRM—the Sankhya ecosystem also includes brands like:
- Meetime (sales engagement);
- Neppo (omnichannel business communication);
- Pontotel (time tracking);
- Mindsight (HR);
- Asis (tax management);
- Espresso (expense management);
- Vixting (health and safety at work).
From Mailbiz to Flowbiz: rebranding complements a time of change and growth
Complementing not only the changes due to the acquisition but also the more mature phase the company is going through, Mailbiz is now called ‘Flowbiz by Sankhya’.
The intent, beyond reinforcing the potential that now goes far beyond email marketing, is to translate the fluidity with which the consumer journey should follow through the pillars of marketing, sales, and relationship actions.
Going further, the rebranding aligns with the expanded market reach now at hand: ‘The rebranding also connects with the much larger audience we will serve, including diverse industries and retail, now that we are part of Sankhya‘, states Vinícius Correa, CEO of Flowbiz.
