Magalu launches this Tuesday, the 22nd, the Black App, a promotional campaign offering Black Friday discounts for app users. Until July 24th, customers can enjoy thousands of products across various categories with prices up to 80% lower. Additionally, the company will offer special payment conditions, with installment options of up to 21x on Magalu and Luiza cards, as well as free shipping possibilities.
“This is the third year of the campaign, which aims to further strengthen our app, already one of the retail leaders in the country. The Black App is a tradition and a key part of our strategy to boost our sales and those of our over 360,000 sellers in July,” says Aline Izo, Senior Manager of Marketing, Branding, and Communication at Magalu.
The categories that stand out for having the most aggressive discounts are beauty and grocery, home and garage, appliances and furniture, lifestyle, and children’s and cultural products. All companies in the ecosystem are participating in the promotion through the Magalu app: Netshoes, a leader in sports and lifestyle e-commerce, Época Cosméticos, from the beauty and wellness sector, Estante Virtual, from the bookstore segment, and KaBuM!, the largest technology e-commerce platform in the country.
Widely advertised last week, the campaign on digital media—Instagram, Facebook, TikTok, YouTube, Google, Spotify, Globoplay, Netflix, and Jovem Nerd—invites customers to download the app.
Since the beginning of the promotion, Magalu has been featuring exclusive offers on YouTube’s Masthead, the homepage of the world’s leading video platform. On Wednesday and Thursday, the company will announce promotions during TV Record’s programming.
