Magalu and Luiza Helena Trajano will launch, on May 22, the ‘Luiza Women Business Sellers Community,’ a support and development network to boost businesses created or managed by women entrepreneurs. Luiza Helena Trajano, Chairman of the company’s Board of Directors, is the ambassador of the community and announced the project during a press conference at Arena Magalu in São Paulo on Thursday.
“Most women have a triple workload: they take care of the house, children, and businesses. They are determined, but having to do everything alone brings a feeling of loneliness and makes things harder,” says Luiza Helena. “Sharing experiences, in this scenario, is a way to encourage the growth of companies founded or managed by women. What I want is to share my experience as an entrepreneur and as a woman in this market.”
A survey conducted by Magalu showed that 36% of the sellers working on the company’s marketplace are businesses founded by women, and of the remaining 64%, 19% are managed by women. Currently, the company has over 360,000 partner retailers on the platform, meaning the network can directly reach at least 198,000 women. However, the community is not restricted only to entrepreneurs already working on Magalu’s marketplace.
The ‘Luiza Women Business Sellers Community’ project will promote connection, facilitation, and recognition through benefits for participants who sell on the marketplace.
Interested individuals can register for free at the link: https://mulheresdeluiza.com.br/
