After recording the best Black Friday in its history, Magalu is already preparing for the next major retail moment and relaunches the ‘Make it a 21 Christmas’ campaign.
From December 16 to 25, customers can split their purchases into up to 21 interest-free installments when using the Luiza Card or Magalu Card across Magalu’s channels: website, app, and physical stores. On the app, customers can find installment plans starting from 72 reais for Smart TVs, 43 reais for smartphones, and 26 reais for home appliances.
The positive outlook for Christmas is driven by the impressive results of Black Friday 2024, during which Magalu achieved sales exceeding R$ 1.2 billion on Friday alone. This performance reflects growth across all channels—e-commerce, marketplace, and physical stores—and a 16% increase in the number of customers compared to the previous year.
“Black Friday demonstrated the success of our omnichannel strategy and the power of our customer base. With ‘Make it a 21,’ we reinforce our commitment to offering real advantages to our customers, such as genuine discounts and interest-free installments in up to 21 times , especially during such an important period as Christmas,” highlights Aline Izo, branding and communication manager.
With this campaign, Magalu aims not only to boost year-end sales but also to strengthen its relationship with customers by offering convenience and conditions tailored to their needs.
