The growing movement of e-commerce platforms for everyday items continues. Following the trend and aiming to strengthen its presence in e-commerce, M. Dias Branco announces the opening of sales for Jasmine and FIT FOOD on Amazon.
With 35 years of history, Jasmine is a pioneer in the production of healthy products, being the first company to manufacture granola in Brazil. In this category, the brand offers a premium low-carb line, including the surprising savory variation, as well as mini granolas in individual portions. Now, consumers across Brazil will be able to buy Granolas, Cookies, and Loaf Breads, among other items, more easily.
Meanwhile, FIT FOOD has the mission to prove that eating can be tasty and healthy at the same time. Consumers will find practical and delicious snack, candy, and peanut butter options in on-the-go versions on the platform.
Present on major delivery apps in the country like Rappi and IFood, and on Brazil’s largest marketplaces like Amazon itself, the national leader in pasta and cookies began investing in e-commerce at the start of the pandemic. The intention was to bring its products, present in most Brazilian households according to Kantar, to consumers with more convenience.
“We noticed that the trend of purchasing food items via e-commerce has not stopped growing. The healthy category is very strategic for the digital channel, as it not only has great synergy with the end consumer’s profile but also fits within the commercial metrics that perform best in this channel regarding average ticket and product weight,” comments Caroline Allegretti Ferrari, E-Commerce Sales Manager.
The executive informs that products from other leading brands of the Company, such as Piraquê, Adria, and Vitarella, will also be available on Amazon and that there are plans to increasingly expand the variety of categories offered by M. Dias Branco on the platform.
