aiqfome, the largest delivery app in the countryside and the second largest in the country, continues steadfastly implementing digital technology in the inland cities where it operates – and the latest initiative aimed at patrons of the app’s partner establishments has highlighted the importance of this paradigm shift: customers from the quiet region of Guarapuava, in the interior of Paraná, who shopped at Superpão Saldanha supermarket, Di Família Pharmacy, and MZM Atacadão da Ração pet store, had their orders delivered by a limousine that drove around the streets giving rides to customers who agreed to participate in the initiative. The activity was completely free of charge. The campaign was created by aiqfome’s marketing team and aimed to show people that shopping can be done in a different and extremely comfortable way: through delivery.
The idea was to create an interactive experience with customers so that, over time, these actions would lead to a change in behavior. For Diane, a pharmacist at one of the partner establishments involved in the campaign, Di Família Pharmacy, the aiqfome app has been helping local businesses grow.
“The limousine campaign is very interesting because it brings visibility to the pharmacy and to aiqfome. An innovative initiative, unlike anything I’ve ever seen. It’s great because it offers the kind of treatment customers deserve, a VIP service. We’ve had a partnership with the app for two years, and it has contributed a lot to reaching people we might not have reached at the pharmacy counter, but through aiqfome and the ease of making purchases, we’ve managed to reach this audience. I believe that over time, the trend will only increase customer demand for the app,” said the partner.
‘’Besides lack of time or even energy, delivery can also solve the problem of transporting difficult purchases. The goal of this campaign was, in addition to encouraging a change in habits in Brazil’s countryside, to show users that they can order much more than just food on the aiqfome app, and in a ‘different’ way – which is why we approached partner establishments from various segments, users with different profiles and different needs – says Gabriela Terra, Marketing Manager of the app.
aiqfome is the first delivery app in Brazil, with over 6 million users and operations in more than 700 cities, making it the second largest in the country. Founded in 2007 in Maringá/PR, it has been part of Grupo Magalu since 2020, forming the food delivery vertical. On the app, you can order food, water, gas, drinks, bakery items, pharmacy products, pet shop items, and much more. The brand has solidified its presence in new regions, promoting robust growth and expanding its partner network.
‘’In capital cities, delivery of everything – groceries, pharmacy, pet shop, drinks, among others – is more common than in the countryside, because in big cities everything is farther away, and people are forced to seek more convenience to handle their daily shopping. That’s why we want to normalize this experience in the countryside as well, because this region is our specialty – besides delivery being a business opportunity, it’s also a way to increase accessibility to products in these regions, a much-needed convenience. For a long time, the delivery sector focused only on capital cities, leaving the countryside underserved, but small towns have a lot of potential to boost the segment. The desire to democratize technology has always driven us, and that’s why we will always be willing to encourage, through campaigns and actions, a change in behavior in these regions, proving that ordering everything for delivery is as simple as ordering food – an initiative that, by the way, has already become a well-established behavior in the countryside’’ – says Igor Remigio, Co-founder and CEO of aiqfome.
