Levante Brasil LTDA (Levante), an operator with definitive authorization from the Secretariat of Prizes and Betting (SPA), announced today that Felipe Maximino will immediately assume the position of Country Manager in Brazil. The company combines the experience of Sorte Online, a pioneer in the Brazilian digital lottery intermediation market with 21 years of history — which includes Sorte Online Betz, its online gaming vertical — and Lottoland, a global leader in lotteries and online gaming. Focusing on innovation and reinforcing Levante’s commitment to responsible gaming and improving the player experience, Felipe takes on the role with the goal of driving the company’s operational growth and strengthening its brands in the Brazilian market.
Maximino has been with Sorte Online for nearly four years and until now served as Vice President of Product, Technology, and Operations at Sorte Online. During this period, he was one of the key figures in the technological modernization of the platform, always focusing on offering an increasingly intuitive and efficient experience to customers.
“Taking on this position is both a challenge and a great opportunity to continue driving Levante’s growth in Brazil. Our goal is to keep expanding and place even greater focus on the customer experience, bringing innovative solutions that simplify the consumer journey and expand access to quality services,” highlights the new Country Manager.
Felipe Maximino holds a degree in Computer Science from the University of São Paulo (USP), where he conducted research on web accessibility and ubiquitous computing, in addition to having a postgraduate degree in Business Administration from Fundação Getúlio Vargas (FGV). In his career, before serving as VP of Product, Technology, and Operations at Sorte Online, he also held positions as Director of Product and Technology, CTO, and Head of Product at the company. Additionally, Felipe has worked for multinational leaders in digital transformation, such as France’s Atos and India’s TCS, with experience in business development.
Maximino’s appointment follows the departure of Marcio Malta, who leaves the position of CEO of Sorte Online after five years with the company. During this period, Marcio was a key figure in the company’s growth, and now Felipe Maximino takes on the mission of intensifying innovation and elevating the customer experience to an even higher level.
“Our commitment is to integrate the best global practices with local knowledge to continue being one of the leading references in the Brazilian betting and lottery market. With my experience in the sector, I want to contribute to anticipating trends and developing solutions that meet the real needs of our customers. I also take this opportunity to thank Marcio Malta for his leadership and the important achievements during his tenure, wishing him great success in his new journey,” he concludes.
