Growing steadily in recent decades, the projection for e-commerce in 2025 is R$234.9 billion, with platform users generating 435 million orders and 94 million online purchases, according to ABCOMM (Brazilian Association of Electronic Commerce). To understand how to venture into a vertically expanding market, Pedro Spinelli, CEO of MAP Educação em Marketplaces, spoke at Marketplace Experience, the largest e-commerce event in the state of Rio de Janeiro. With valuable insights on the subject, the entrepreneur shared his experience in the panel ‘Pillars to Boost Growth: Data, Profitability, and Cash Flow,’ aimed both at those starting in e-commerce and those looking to scale their existing online businesses. Here are the tips:
- Analyze data before making any decisions:Avoid letting the impulsiveness of good sales months influence overall business management. Entrepreneurs who make data-driven decisions can sell up to three times more by examining sales assertively year after year.
- Increase revenue by prioritizing your contribution margin:Focus on your contribution margin to boost profitability in your business’s overall revenue. Always analyze the number of orders vs. products sold, strategically deciding which products increase your e-commerce’s average ticket size and, consequently, your revenue.
- Be cautious with the use of ADS:Assess the need for paid ads and their relevance to your online store. It’s important to pay attention to different metrics when making decisions. Remember that there’s a difference between running paid traffic on your own e-commerce site and on a marketplace—one builds your brand, while the other leverages the platform’s audience.
- Always keep your cash flow healthy: To ensure profitability in your business, it’s important to look beyond revenue, also focusing on operational expenses and always monitoring your cash flow. Not knowing when and where to increase or decrease investment can lead to cash flow unable to meet its own obligations.
The expectation is that the national e-commerce market will grow by 15% compared to 2024, positioning Brazil among the largest players in the segment in the coming years.
