Submissions are open until September 14 for the Inova Sem Parar, a mentorship and acceleration program aimed at startups developing innovative solutions for the mobility ecosystem. Submissions can be made on the website: https://app.distrito.me/lp/desafios.
In its fifth edition, the program promoted by Sem Parar, a solutions platform for drivers, introduces a new feature: the partnership with Distrito, one of the country’s leading open innovation platforms, recognized for connecting large companies with high-potential startups driving transformation.
The initiative focuses on startups with proposals aimed at two strategic areas of the company. The first involves intelligence and personalization in customer service channels, with the goal of enhancing the customer experience, consolidating data from different channels, anticipating needs in real-time, and making each interaction more efficient and relevant. The second area is commercial intelligence and offer personalization, aimed at increasing the effectiveness of mobility service offerings, generating strategic insights based on advanced data analysis, and personalizing communications and offers according to the customer’s profile and journey stage.
“Inova Sem Parar allows us to access ideas that go beyond the sector’s traditional radar and co-create solutions with entrepreneurs and startups that are genuinely connected to the challenges and opportunities of our day-to-day operations and our customers. With each edition, we expand our collaboration network and evolve with even greater speed and intelligence through these partnerships. Today, we are a company that goes far beyond the toll tag, connecting drivers with the best mobility solutions and services in one place, bringing increasing convenience and value to our customers,” says Fernando Nunciaroni Matsunaga, Director of Solutions Engineering & Innovation at Sem Parar.
All registered startups will undergo a selection process conducted by Distrito, with stages including screening, interviews, and presentations to a panel of experts. The selected startups will begin developing proof of concepts (PoCs) starting in October 2025, with direct support from Sem Parar’s innovation team and access to executives and mentors.
With over a decade of experience, Distrito is a strategic partner specializing in transforming companies through the implementation of new technologies and business strategies. Its corporate innovation platform, ÍON, is responsible for structuring programs that connect corporations and startups. Distrito’s portfolio includes more than 300 companies served and 40,000 mapped startups, with initiatives ranging from open innovation and digital transformation to data-driven market intelligence.
In Inova Sem Parar, the company acts as a partner, supporting startup curation, structuring business challenges, and conducting proof of concepts. The collaboration focuses on developing solutions for mobility, automated payments, and digital experience.
“At Distrito, we believe in the potential of emerging technologies to transform corporations. With over 10 years in the market, we combine the intelligence of our experts with available technological innovations to create strategic, scalable, and customizable solutions for companies looking to lead their markets,” says Gustavo Araujo, co-founder and CIO of Distrito.
Success history
Inova Sem Parar has established itself as one of the leading open innovation programs in the mobility sector. Since its inception, over 850 startups have applied to the program, interested in developing innovative projects and partnering with Sem Parar.
Among the highlights is the partnership with the startup Minha Revisão, which participated in one of the previous editions and, in collaboration with Sem Parar, launched the service Mecânico Online, a solution that connects drivers to 24/7 expert mechanic support for vehicle issues and questions, in addition to linking them with workshops and offering free check-ups.
“In 2023, we had the opportunity to participate in the Inova Sem Parar Program, where we integrated our automotive inspection service into the Sem Parar SuperApp. Then in 2024, in a new conversation with the team, we identified another synergy and created Mecânico Online. This demonstrates how important it was for Minha Revisão to participate in Inova—a valuable gateway to developing solutions, strengthening partnerships, and expanding our market impact,” emphasizes Gabryel Elias, CEO of the startup Minha Revisão.
