Koin, a fintech specialized in financial solutions for digital commerce, expands its operations in the Installment Pix segment by establishing new strategic partnerships with major Brazilian retail brands. Companies such as Boca Rosa Beauty, Marisa, Livelo, TNG, and Livo now offer the Buy Now, Pay Later (BNPL) model, which allows consumers to purchase products immediately and pay in installments without the need for a credit card.
Installment Pix is consolidating as an accessible alternative for those seeking financial flexibility. With the possibility of splitting payments via Pix transfers, the solution expands access to credit and facilitates the shopping journey, benefiting both consumers and merchants. ‘The evolution of e-commerce and the increased use of Pix by Brazilians have stimulated the need for the market to diversify payment methods. That’s why Installment Pix is one of the big bets for BNPL,’ explains Ignacio Croce, Koin’s Commercial Director.
Brands strengthen Koin’s payment ecosystem
Koin’s new partners are benchmarks in their segments. Boca Rosa Beauty, led by influencer Bianca Andrade, moves millions annually in the beauty sector. Marisa, a retail fashion giant, and Livelo, a leader in rewards programs, connect thousands of consumers to products and experiences. Yescoo stands out for its varied clothing mix, while TNG is recognized for its quality and contemporary design. Livo, established in the premium eyewear segment, reinforces the diversity of the fintech’s client portfolio.
According to the executive, BNPL, together with Pix, represents the digital payment method with the highest growth potential in the country. ‘The BNPL proposal is to offer a more accessible and hassle-free payment experience,’ he highlights. Depending on the terms and conditions, installments can be made interest-free or with reduced fees, making it an attractive solution for different consumer profiles.
The arrival of major brands to Koin’s portfolio confirms the BNPL growth trend. ‘In our surveys, we identified that 25% of the top 100 national e-commerces offer BNPL as a payment option, and projections indicate that the Brazilian BNPL market will exceed US$10 billion in the coming years,’ comments Croce.
