The transformation of knowledge into digital products has moved from being a trend to becoming an established reality in Brazil. With the advancement of digitization and the increased demand for specialization outside traditional models, entrepreneurs have found in online education an efficient way to scale revenue. A study by Research and Markets projects that the global e-learning market will surpass $457 billion by 2026, driven by accessible platforms, high demand for training, and increasingly refined marketing strategies.
More than having technical expertise on a subject, turning knowledge into a business requires clarity in defining the audience, solid teaching structure, and acquisition and retention strategies. Cases like that of Matheus Beirão, founder of Queima Diária, illustrate how this model can scale even without venture capital. The platform, initially focused on online training programs, reached R$500 million in revenue with an operation based on data, performance marketing, and optimized funnels.
From expertise to predictable revenue
Creating a digital course or mentorship has stopped being just a way to earn extra income and become the foundation of profitable businesses. The logic is simple: experts build content that solves real problems, sell it in a targeted way with paid traffic, and keep the audience engaged with consistent deliveries. However, what sets apart those who sustain themselves in the long term is the professionalization of the journey—from pricing and choice of platform to audience nurturing and student support.
According to Beirão, the secret lies in mastering business data. “It’s no use having good content if you don’t know how much it costs to acquire a customer, how much they contribute over time, and how to keep this equation healthy. That’s what allowed us to grow consistently without depending on investors,” he explains.
Marketing as the foundation of scalability
What was once treated as a side project has gained the status of a business structure. Many entrepreneurs currently operating in the digital market are investing in their own media teams, support staff, and automated delivery and retention systems. Queima Diária, for example, developed its own digital ecosystem with apps, an analytics hub, and internal payment systems—all aligned with a high-performance marketing strategy.
By 2025, the expectation is that the info-products industry will advance further toward predictability: recurring products, continuous mentorships, and hybrid formats combining community and content delivery are expected to strengthen. In this scenario, knowledge stops being just content and becomes a business model—as long as it’s operated with focus, data, and consistency.
Beirão emphasizes that those who want to venture into this sector must treat knowledge as a marketable asset. “The first step is to move away from the hobby mindset and understand that selling a course requires as much structure as any other business. Authority, consistency, and clarity in delivery make all the difference in scaling effectively,” he concludes.
