KingHost, a leading company in digital solutions and part of LWSA, announces the official launch of WEB Monitoring, a tool developed to transform how digital marketing agencies, IT professionals, and businesses handle the availability and performance of their websites, APIs, and online platforms.
Focused especially on the national market, the solution stands out as the first Brazilian tool in this segment, with operations and billing in Brazilian Reais, while offering a simple and intuitive user experience, even for those without advanced technical knowledge.
In a scenario where every second of instability can represent significant losses, especially in digital campaigns and operations, WEB Monitoring emerges as a response to the main challenges faced by agencies and businesses with high digital dependency.
Downtime, unavailable APIs, or slow loading times are situations that directly impact campaign performance and user experience. To prevent these losses, WEB Monitoring allows real-time tracking of accessible URLs, proactively identifying availability and performance issues.
WEB Monitoring is ideal for IT or digital marketing professionals, developers, marketing agencies, software companies, and businesses with high digital dependency—such as e-commerce stores and SaaS platforms—among others that require stability and quick response times to keep their operations running.
Lívia Lampert, Product Manager at KingHost, explains that the solution continuously monitors websites, APIs, and other critical URLs, sending customized alerts via email or Telegram whenever an abnormality occurs—such as outages, common errors, or slowdowns. “This allows agencies to act quickly, avoiding negative impacts on their clients’ businesses,” she highlights.
“In practice, this means reducing financial losses by detecting failures like a 500 or 404 error before they cause real damage, while offering full control over monitoring critical projects 24/7. A common example is an online store identifying a 500 error in time and restoring operations before it affects sales. This kind of agility is essential for those who rely on digital presence to generate revenue,” concludes the executive.
A study based on URLs monitored by the tool reveals the most frequently detected statuses. In 60.87% of cases, the status identified is 200 (OK), indicating the URL is operating normally. However, 17.39% of accesses returned error 500 (Internal Server Error), usually associated with application code failures or API integration issues. Other relevant statuses include 503 (Service Unavailable) at 6.96%, typically linked to server overload or maintenance, and 301 (Moved Permanently) at 4.35%, reflecting redirects that aren’t always properly configured. Errors such as 502 (Bad Gateway) and 403 (Forbidden), both at 4.35% and 3.48% respectively, as well as 504 (Gateway Timeout) at 2.61%. This data reinforces the importance of quickly identifying failures and prioritizing digital stability.
A real-world example of the tool’s effectiveness comes from Dennis Tae, founder of Mindage Agency and a KingHost client since 2014. Previously, he manually monitored his clients’ websites by checking them daily, which was labor-intensive and inefficient. With WEB Monitoring, Dennis now receives automatic alerts as soon as a site goes down, allowing him to act quickly—often before the client even notices the issue. “The sense of security has increased significantly,” he celebrates. “Now I can enjoy my weekends peacefully, knowing I’ll be notified immediately if something happens. For those who need practicality and productivity, it’s an essential solution.”
Key benefits include:
– Reduced losses from projects and website downtime;
– Increased client retention thanks to failure prevention;
– Continuous improvement in website performance, optimizing campaign results;
– Affordable and scalable plans that adapt to different client needs and budgets.
WEB Monitoring can be easily integrated into clients’ digital strategies. Agencies, for example, can configure the system to track e-commerce sites during critical dates like Black Friday or supervise content platforms and landing pages, ensuring 24/7 availability and performance.
“Our goal with this tool is to provide control and peace of mind for digital presence managers. We’re empowering agencies and developers to act preventively, preventing technical issues from compromising their results,” concludes Lampert from KingHost.
