KaBuM!, the largest technology and gaming e-commerce in Latin America, announces the arrival of Rafael Untura as the new marketing director. With extensive experience in C-Level positions at national and multinational companies in the cosmetics, services, retail, and advertising sectors, Untura takes on the role with the challenge of expanding the brand’s presence in the market, strengthening its connection with the gaming community, and positioning KaBuM! as a reference in gaming both within and outside Brazil.
“It is a privilege to join the KaBuM! team and contribute to a brand that is already so beloved by the gaming community,” says Untura. “I want to bring innovation and market intelligence to create strategies that reinforce KaBuM!’s leadership and expand its reach to new audiences and territories.”
With a distinguished track record in structuring and managing digital strategies across Latin America, Untura has led projects involving digital marketing, analytics, growth, customer experience, CRM, commercial planning, and digital product development, leading high-performance global teams. Additionally, he has strong experience in business digital transformation and strategic management.
A lecturer in the MBA Marketing program at ESPM, Untura teaches courses in Digital Marketing, Growth, Product and Innovation, CRM, and Agile Methodologies, and is also a speaker at events such as the E-Commerce Forum and institutions like FGV and Amcham.
Leading KaBuM!’s Marketing department, the executive will be tasked with developing innovative strategies that expand the brand’s presence, further engage the gaming community, and solidify KaBuM! as a leader in technology and gaming in Brazil and on the global stage.
