A Juntos Somos Mais, a joint venture between Votorantim Cimentos, Tigre, and Gerdau, which operates in the digitalization of the construction sector, takes another step in consolidating its market presence and increasing the visibility and importance of its B2B marketplace for the entire retail construction materials sector, with the addition of well-known and customer-recognized brands.
The company, which launched in the market as a loyalty program for retailers, saw its online sales platform grow by more than 60% in the assortment of items available on its digital shelves over the past year, including previously untapped categories such as tools and lighting.
The brand’s B2B marketplace has been expanding its presence with the integration of new strategic companies, strengthening its ecosystem and broadening its product and service offerings for retailers and professionals in the sector. Joining the current partners are highly relevant names with extensive market reach, such asPhilips, a global leader in technology and innovation in electronics and lighting;Vedacit, an expert in waterproofing and construction solutions;Marluvas, a reference in Safety Footwear since 1972;Vellore, a manufacturer of products for infrastructure and finishing, under the brandsFamastile FoxLux; andAlumbra, a national company with 62 years in the market, operating in the electrical materials segment and recognized for its circuit distribution panels (QDC), as well as its lines of switches, outlets, and electronics.
The arrival of these highly influential brands represents a significant advancement in product portfolio diversification, ensuring an even more comprehensive and market-aligned offering for customers. In addition to positively impacting business results and growth expectations for 2025. With these reinforcements, the company expands the range of items and categories available for purchase in one place. Loja Juntos already features an assortment of over 30,000 items available for sale.
With the goal of expanding its retailer coverage and ensuring quick and efficient service, Juntos Somos Mais is also strengthening partnerships with distributors. In this context,MaisCor, Discor, Intercores, Mar dos Lagos, and Marson join brandsCia, Gama, and Premium, which were already platform partners, reinforcing logistical efficiency and expanding geographic coverage.
“Our focus is to expand the range of relevant items for retailers’ assortments, making our marketplace increasingly relevant, practical, and advantageous for those who replenish their stock with us,” says Juliana Carsoni, CEO of Juntos Somos Mais.
For 2025, Juntos Somos Mais will continue to focus on the strategic expansion of its marketplace. Initiatives include prospecting for new partners to complement the current portfolio and expanding the distributor network to strengthen logistical coverage. The company remains committed to ensuring the success of its partners, thereby creating a sustainable and mutually beneficial ecosystem. Additionally, the customer experience will also be a central pillar, with actions aimed at optimizing service and ensuring user satisfaction.
