The global infoproducts market, projected to reach $480 billion by 2027, opens its doors for Brazilian producers to reach new audiences and diversify their revenue streams.
Companies like Ticto, one of Brazil’s leading online sales platforms for digital businesses, are spearheading this advancement by offering technologies that simplify international transactions, enabling the sale of courses, mentorships, and other digital products across multiple markets. In 2024, Ticto projects doubling its revenue with this global expansion, with an average monthly growth rate of 20%.
Technology that opens borders
However, the internationalization of infoproducts isn’t limited to translating content. It involves tools that enable transactions in different currencies, compliance with local regulations, and technical support tailored to the needs of global producers and consumers.
Ticto has invested in international certifications and technologies that allow payment processing in multiple currencies, along with multilingual support. This infrastructure enables Brazilian entrepreneurs to expand their businesses without barriers, reaching audiences in the United States, Europe, and other Latin American countries.
“Our priority is to streamline the process so Brazilian producers can focus on what they do best: creating life-changing content. We provide solutions that ensure transaction security and delivery efficiency, regardless of the market,” says Renatto Moreira, CMO and co-founder of Ticto.
Ease for producers and consumers
Among the features supporting international expansion is the integrated checkout system, which tailors the purchasing experience to the target market, avoiding payment process friction. Additionally, tools like ‘Infinite Boleto and Pix’ provide necessary flexibility for consumers, while automation features minimize cart abandonment, increasing conversion rates.
Another differentiator is support for membership areas with intuitive organization and simplified management. These features meet the growing demand for online educational content and allow infoproduct creators to keep their audiences engaged, regardless of location.
Uncharted waters
Moreira emphasizes that this internationalization is an inevitable move for digital producers seeking sustainable growth. “The possibility of selling globally broadens horizons and diversifies income sources. Our goal is to provide a reliable platform adapted to each market, delivering the best experience for producers and consumers,” he comments.
The platform is also preparing to serve international producers, offering robust technical support adapted to different countries’ requirements. This includes compliance with regulations like GDPR in Europe and implementing anti-fraud tools to ensure transaction security in any region.
Impact
The infoproducts market is advancing rapidly worldwide, driven primarily by the demand for online education. In Brazil, this market generated approximately R$12 billion in 2021, with an expected annual growth of 20% through 2025. This progress reflects changing consumer behavior, seeking practical solutions for professional training and personal development.
Ticto has already helped launch standout products in the market, such as the ‘Nomadic Millionaire’ course, which achieved R$128 million in sales within 50 days. This success demonstrates the sector’s potential and the platform’s effectiveness in turning ideas into profitable businesses.
For the future, the company plans to expand operations in Latin America and Europe, establishing itself as a benchmark in the sector. “We’re ready to meet growing demand and provide solutions that drive businesses anywhere in the world,” concludes Renatto.
