Loja Integrada, one of the leading references in automation and data intelligence for e-commerce, announced a new project in partnership with Next10 to boost Neymar’s new fitness line. With data intelligence and AI solutions, Loja Integrada was responsible for developing the athlete’s store operation to optimize its operational efficiency.
The investment of R$5 million in structuring Loja Integrada’s data lake allowed for the centralization of large volumes of data, optimizing customer profile mapping and automated retargeting. According to Victor Popper, CEO of Loja Integrada, just last year, stores that used data-driven resources and automation from Loja Integrada generated over R$30 million in sales recovery. “With more than 2.7 million stores already created, our platform stands out for its ability to securely and efficiently handle proposals of different sizes and challenge levels. We want to show that robust solutions, like those used in Neymar’s Store, can be within reach of small and medium-sized entrepreneurs, helping them grow with data intelligence and automation,” explains Victor.
According to Victor Popper, one of the biggest challenges for online sellers is not relying solely on marketplaces. The challenge was to connect consumers to the proprietary store, not only at launch but also in future purchases to maintain engagement. Among the customized solutions developed by Loja Integrada in partnership with Next10’s development team for the project, standout strategies include engagement in the purchasing process, such as progressive discounts and the availability of exclusive and collectible physical cards, unlocked based on the value added to the cart and delivered with the order.
The customization freedom of Loja Integrada’s API also allowed Next10’s development team to build a customized front-end structure for the end customer.
“Given the success of the Neymar line, Loja Integrada feels motivated to expand its technology, bringing data intelligence and the agility of automation to new strategic partnerships, such as Next10,” concludes the CEO.
