In response to the growth of Brazilian e-commerce, projected to advance 10% in 2025 and reach a revenue of BRL 224.7 billion, according to the Brazilian Association of Electronic Commerce (ABComm), Loja Integrada, a leader in automation and data intelligence for the sector, strengthens its positioning as a challenger in the future of smart e-commerce. The company invested BRL 5 million between 2023 and 2024 to structure its data lake and boost its data intelligence strategy.
In 2024, Loja Integrada’s investments in technological development increased by 244% compared to the previous year, marking a new phase of evolution for the company. “We brought in specialized engineers to enhance the embedded technology on the platform and develop new functionalities that help merchants increase sales and retain customers,” says Victor Popper, CEO of the company.
According to Popper, the investments in infrastructure for data storage, processing, and availability aim to ensure that robust solutions are also accessible to SMB (small and medium-sized business) merchants and meet the diverse demands of the market. “Our embedded intelligence enables autonomous actions that drive merchant growth, freeing up their time to focus on other areas of the business,” the CEO emphasizes.
Among the results, BRL 30 million in recovered sales stand out, achieved through the abandoned cart tool last year, using automation to attract and retain consumers.
Advancements in embedded technology
The CEO explains that Loja Integrada has been investing in tools that allow advanced customization and automation for merchants, whether on the front-end of stores or in product catalog management.
In addition to solutions aimed at traffic optimization and retention—such as abandoned cart and product recovery based on customer behavior triggers—Loja Integrada is developing new technologies in two strategic areas for future releases:
- New store page renderer: offers advanced customization and optimizes the customer experience, surpassing traditional solutions;
- Channel Hub: facilitates integration with marketplaces, automating the adaptation of product catalogs to each platform’s rules.
The company also plans to expand the use of artificial intelligence (AI), integrating communication channels such as WhatsApp, with the goal of simplifying store management and enhancing customer relationships.
Focus on sustainable growth
For 2025, Loja Integrada’s focus is to maintain growth sustainably, focusing on a robust portfolio. “We aim to add value to merchants. Beyond native functionalities like themes, payments, and logistics, we are diversifying our revenue streams by offering complete solutions that generate significant results and increase customer lifetime value on the platform,” he adds.
With over 2.7 million stores created in Brazil, Loja Integrada seeks to expand revenue from existing operations by introducing new functionalities. “Investing in the data lake allows us to offer more precise analyses and solutions that combine cutting-edge technology with practicality. We are building a technological environment that ensures greater autonomy for merchants to grow,” concludes Victor Popper.
