According to data released by IBGE this year, in the fifth bimester, Brazilian retail commerce recorded a 4.4% increase in sales volume compared to the same period in 2023, marking the thirteenth consecutive increase. Just on Friday, November 29, Jitterbit LatAm, a pioneer in automating and integrating platforms for businesses through the development of software with low-code AI solutions, processed over R$300 million, corresponding to 10% of November’s total. In times of increasing demand flows, companies must be prepared with assertive strategies to achieve good results and effective management.
The bet on intelligent solutions with platform integration to address challenges such as predictability, inventory control, customer service, agility, and the quality of the customer experience has become increasingly crucial. “We work with systems that connect all information during the customer’s navigation across various websites and analyze their behavior throughout the purchase journey, aiming to provide a satisfying, personalized, and optimized experience,” explains Lucas Felisberto, VP LatAm of Sales & CS at Jitterbit.
According to a projection by the Federation of Commerce of Goods, Services, and Tourism of the State of São Paulo (FecomercioSP), retail sector revenues for Christmas are expected to grow by 9% compared to the same period last year. In this sense, December could represent a gross revenue of R$139.4 billion for the State and require technology as a strong ally, allowing retailers and merchants to ride the wave of opportunities that the period offers.
In addition to commercial dates and, consequently, the high demand that occurs around the same time, the 13th salary payment is usually made at the end of the year, increasing consumers’ purchasing power. As a result, companies can boost sales and retain new customers. Therefore, implementing intelligent solutions that assist in process management is essential, ensuring productivity and efficiency.
Jitterbit supports large transactions during critical moments of operational saturation that require predictability and control. Through artificial intelligence with platform and tool integration, the company worked on the control and management of one of retail’s most important promotional dates, Black Friday, and the expectation of increased Christmas sales implies new challenges.
Analysis of data and consumer behavior throughout the purchase journey after holidays are crucial factors to obtain strategic insights and make possible adjustments to boost sales and ensure customer loyalty. Technology plays a significant role in decisive moments, leading companies to seek innovative solutions to optimize processes and reduce friction during stages.
With this in mind, in an increasingly connected and dynamic scenario, assertive and intelligent management ensures better performance and market competitiveness. “We managed our clients during Black Friday with 100% system integration across the entire journey, end-to-end, in inventory control, pricing, purchase moment, payment, and delivery. For Christmas, it’s no different—our team is trained and technologically equipped to overcome the challenges of high demand flows that end-of-year festivities bring to operational and systemic tasks,” concludes Lucas.
