InstaCarro, an online car sales platform, received the Aspiring Unicorn nomination in 2025. The survey was conducted by the innovation platform Distrito, which has been conducting the study since 2018 and covers startups across Latin America. A total of 78 companies were selected, but only five in the mobility category.
Evaluated within the mobility category, InstaCarro was recognized as a potential candidate to become a unicorn in its market. In the business context, the term unicorn is used to name startups that exceed a market value of US$1 billion. Among the five companies in the mobility category, InstaCarro is the only Brazilian representative with B2B resale.
Luca Cafici, CEO of InstaCarro comments on the result: “Being recognized in Distrito’s report is a major milestone. We are at a significant moment, as we will complete 10 years in 2025. From the beginning, our focus has been on transforming the experience of those who need to sell a used or pre-owned vehicle, connecting sellers to dealers quickly, securely, and without bureaucracy. This recognition reinforces our commitment to growing sustainably and scalably.”
According to Distrito’s criteria, to be eligible, the startup must meet some requirements. The company must demonstrate a level of maturity based on investments raised, revenue, and number of employees. Beyond this maturity, growth potential and investment rounds above the industry average must be evaluated.
