Insider, a reference in technological and sustainable fashion, celebrated its recent published numbers, highlighting the influencer marketing the company has been investing in. With an active presence on platforms like Instagram and TikTok, the brand works with a wide network of influencers in the wellness, health, and fashion segments. Currently, its campaigns reach over 20% of the audience monthly, a milestone that reinforces its position as a pioneer in high-impact digital strategies.
“We are experiencing a moment of great transformation in the advertising market, and Advertising Professional Day is an opportunity to recognize the impact of these professionals in campaigns that connect brands and consumers in an authentic and relevant way. We have much to thank our team for their dedication to content strategies, especially for seeking collaboration with digital influencers who convey the same purpose as our company,” comments Yuri Gricheno, CEO and co-founder of the company.
With nearly 1000 influencers in its network, including Rodrigo Goes, Paul Cabannes, Marcela Carrasco, and Bertha Jucá, Insider uses influencer marketing to reinforce its message of innovation and responsibility. The strategic partnerships not only increase the brand’s visibility but also help create genuine connections with different audiences.
These initiatives have been fundamental in solidifying the company’s position as a leader in the essential clothing segment, especially in the second country that follows influencers the most worldwide, according to a survey by agencies Hootsuite and We Are Social.
“Our goal goes beyond creating quality products, as we want to deliver solutions that unite technology and sustainability in perfect harmony,” explains Gricheno. “Influencer marketing has been an essential tool to communicate these values, and it is thanks to advertising that we can translate our message to so many countries beyond Brazil.”
Founded in 2017 by Yuri Gricheno and Carol Matsuse, Insider was born to rethink the fashion industry. Its products, developed with a focus on technology, timeless design, and sustainability, offer high durability and reduce the need for consumption and the use of natural resources. The brand has surpassed the mark of 900,000 customers and is sold in over 50 countries, including the United States, Portugal, and Canada.
