Insider, a reference in technological and sustainable fashion, revealed some data about its sales when comparing the periods of Carnival 2023 and Carnival 2024. The company, known to the general public for its active presence on digital platforms and its wide network of influencers, increased its total sales value by 146% and sales volume by 131%.
Furthermore, Insider announced that the best-selling products during Carnival 2023 were the Tech Gola U and Gola V Masculina, its underwear and undershirts. In last year’s Carnival, the Tech Gola U and Gola V Masculina remained in the lead, followed by the Wide Leg pants and underwear.
According to the brand, just like all its products, the best-sellers from previous Carnivals feature Insider’s characteristic technologies, such as ultralight, odor-resistant, and breathable fabrics, natural and biodegradable fibers, thermal comfort, and other attributes.
For Yuri Gricheno, CEO and co-founder of the company, the company’s innovative pieces have been key to positioning Insider as a leader in the essential clothing segment and making it even more memorable for consumers during periods of higher heat and intense sunlight, such as Carnival.
“Consumers are more conscious and demanding regarding the benefits and sustainability of the pieces they purchase. Today, Insider provides a range of options that allows them to choose clothes considering specific occasions and weather conditions, such as Carnival. This strategic combination of being technological and sustainable helps us understand why our sales show good numbers year after year,” comments Yuri Gricheno, CEO and co-founder of the company.
