Entering 2025 without adopting artificial intelligence will be like trying to win in Formula 1 driving a popular car from the 80s. While AI accelerates decisions and transforms data into strategies, companies resisting this technology may end up on the starting grid while competitors are already crossing the finish line.
A Gartner study projects that 80% of large companies will have adopted AI by 2025, leaving behind those that insist on manual processes. Experts highlight that artificial intelligence is no longer just a competitive advantage but a necessity for businesses seeking to grow in an increasingly dynamic market. Whether optimizing operations or anticipating market demands, AI is shaping the future of business. And in the race for relevance, standing still is not an option.
Alan Nicolas, business artificial intelligence expert and founder of Academia Lendár[IA], projects a new phase in AI use for businesses. ‘Artificial intelligence will no longer be just technical support but the engine of innovation for companies. We will see systems that automate and analyze data but also make strategic decisions in real-time, such as dynamically adjusting prices during crises or instantly creating hyper-personalized marketing campaigns,’ he exemplifies.
Trends for 2025 show that AI will be decisive in areas still underexplored. For example, in the logistics sector, companies are already experimenting with tools that anticipate supply chain bottlenecks based on weather events, allowing adjustments before problems occur. In the financial market, advanced AI models are expected to work on regional economic forecasts, helping small businesses understand how local variations may impact their operations.
Another highlight is the use of AI to create products based on data about consumption habits on digital platforms. By 2025, brands are expected to prototype and test new products directly with the public, without the high costs of traditional research and development. This will reduce risks and shorten time-to-market.
Another important point will be access to solutions that personalize customer service. Software integrated with CRMs, for example, will be able to suggest specific offers for each consumer based on purchase history or even predict dissatisfaction, automatically triggering retention strategies. ‘These advances are already being tested by major retailers, but the novelty is that by 2025, smaller entrepreneurs will have access to affordable platforms offering these same capabilities. The competition will change levels,’ explains Alan Nicolas.
With increased accessibility also comes the ethical debate about responsible AI use, especially regarding data privacy. ‘It’s not just about using the technology but building trust. Companies that ignore transparency in data use or abuse AI to manipulate consumers will face negative reactions that may be irreversible. Success will be linked to the ability to balance innovation with responsibility,’ warns Alan Nicolas.
By democratizing access to advanced technologies, 2025 promises to open new opportunities but will also bring challenges. Companies that invest in preparing their teams and choosing tools that respect ethical standards will have a better chance of thriving in this new scenario. ‘Artificial intelligence, by all indications, will be more than a tool. It will be the difference between companies that merely survive and those that thrive in the market,’ concludes Alan.
