From now on, residents of Goiânia have a new way to order food — and it’s exactly how many have always dreamed: fairer prices and free delivery. 99Food starts its operations in the city with a series of special coupons totaling R$99 in discounts for their first orders, allowing Goiânia residents to enjoy a new experience that is transforming the concept of food delivery in Brazil.
99Food puts the consumer at the center of the experience, leveraging the expertise of billions of rides completed by 99 and millions of payments processed by 99Pay to propose a new service standard: better customer service, more efficient delivery, and more affordable prices. “Delivery was too expensive. We’re here to change that,” says Daniel Fichmann, Director of Restaurant Acquisition at 99Food.
“Now people can choose. We want Goiânia to have access to the food they love, at prices they can afford, and the best delivery experience, without surprises. And all this in the app they already know and use,” adds Fichmann.
Since announcing its return in April 2025, 99Food has been driving profound changes in market conditions for everyone involved in the food delivery ecosystem. Restaurants get a real chance to profit. 99Food presented an innovative proposal for restaurants: zero commission and zero monthly fees for the first 24 months.
By eliminating costs that have long burdened the sector, 99Food is redefining the market and allowing restaurants to profit up to 20% more per order. This long-term commitment to the best market conditions could enable over 400,000 establishments currently outside delivery platforms to access digital demand without compromising their margins.
“We’re revolutionizing delivery to offer restaurants the market practices they deserve, allowing them to keep a larger share of each sale, grow sustainably, and compete on a level playing field,” says Fichmann.
After changing the rules for restaurants, 99Food also proposed a new standard for delivery partners: a guaranteed R$250 per day upon completing 20 rides, with 5 specifically being food deliveries. Delivery drivers benefit from 99’s integrated ecosystem, which combines passenger transport, package deliveries, and food delivery — maximizing productivity throughout the day and ensuring nearly 50% higher earnings compared to any competitor.
Additionally, 99 announced an investment of R$50 million over the next five years to build support hubs for delivery drivers in cities where 99Food will operate. “Our integrated platform of essential services gives drivers more control over their routine, more earning opportunities, and more stability to pursue a better life with more dignity,” highlights Luis Felipe Gamper, Senior Director of Logistics and Deliveries at 99.
Goiânia experiences a new level of delivery, with more savings
Starting today, residents of Goiânia have access to a better food experience with advantages: each user receives a series of coupons totaling up to R$99 in discounts to try dishes from different restaurants and cuisines, with free delivery, allowing them to explore new flavors and find their new favorites.
99Food offers the best market prices in Goiânia to ensure delivery is used as it always should be: for convenience and practicality.
“Consumers were stuck with bad options: paying too much and waiting too long. We’re here to break that cycle, with discounts, free delivery, real offers, and respect for people’s time and money,” says Raphael Dias, Marketing Director of 99Food in Brazil.
To take advantage of these benefits, simply open the 99 app, already installed on your phone, and click on the 99Food icon in the bottom bar to see all available offers and benefits. In the coming weeks, 99Food will continue to be gradually launched in other cities across Brazil.
