Integral Ad Science (Nasdaq: IAS), one of the leading media measurement and optimization platforms, announces the launch of its Brand Safety Pre-Screening solution for the Google Search Partners Network (SPN). IAS will now enhance ad performance and protection on SPN, providing advertisers with greater control over their advertising investments before their ads are distributed across SPN.
SPN inventory consists of Google search-related websites and apps that enable advertisers to expand reach and conversions on mobile and desktop devices. The IAS solution allows advertisers to automatically exclude search partner sites based on industry-defined Brand Safety and Suitability controls across the entire SPN domain list.
“This expansion builds on our partnership with Google to provide global advertisers with continued access to independent, reliable third-party measurement and optimization solutions,” says Lisa Utzschneider, CEO of IAS. “IAS is committed to providing brands with greater transparency, no matter where their digital media investments are spent, so they can confidently scale their campaigns across all channels and devices.”
IAS offers SPN advertisers:
- Trusted Third-Party Control:IAS’s Brand Safety Pre-Screening Solution is based on 12 industry-aligned standards. Weekly updates ensure domains are regularly filtered to promote brand protection and suitability across SPN inventory.
- Comprehensive Global Coverage:Enhance performance with IAS across the Google ecosystem, including YouTube, Video Partners, and now the Search Partner Network.
- Support for All Campaign Types:Advertisers can utilize IAS exclusion lists for all campaign types with SPN inventory, including Search, Standard Shopping, Apps, and Performance Max campaigns.
Combined with Google’s established SPN brand safety protections, IAS’s solution provides advertisers with an additional trusted, independent third-party layer to increase transparency and proactive control. The launch of the Brand Safety Pre-Screening Solution for SPN is the latest expansion of IAS’s long-standing collaboration with Google.
In 2024, IAS launched IAS Optimization for YouTube to maximize contextual suitability for advertisers on YouTube through enhanced pre-screening suitability controls. Previously, IAS announced the expansion of its industry-leadingBrand Safety and Suitability Measurement for YouTubeto include reporting for Performance Max and Demand Gen campaigns, shortly preceded by the launch ofIAS Curation with Google Ad Manager.
