Marketing and advertising professionals can take advantage of the month of July to stay updated on the main trends in the digital market. IAB Brasil has prepared a schedule of short courses aimed at those who want to use this period to invest in strategic and applied training.
With online and live classes, the courses cover three rising topics in the market: DOOH (Digital Out Of Home), retail media, and influencer marketing.
The short courses offer practical approaches and connections with the trends shaping the digital advertising ecosystem in Brazil and worldwide.
Check out the July schedule:
Strategies for DOOH campaigns (July 15 and 16)
The course aims to present the full potential of digital out-of-home media. Participants will be guided from fundamental concepts to planning, creation, and execution strategies for DOOH campaigns.
Purchase and operation of retail media (July 22 and 23)
With a practical approach, the course explores all stages of the retail media journey. From strategy and channel mix composition to format selection, results measurement, and optimization. Recent transformations in the ecosystem and key retail media adoption cases will also be discussed, with insights from market experts.
Creator Economy: strategies and trends for influencer marketing (July 29, 30, and 31)
Aimed at professionals who work or wish to work with digital influencers, the course covers the value chain of the Creator Economy and its role in online advertising. Best practices for agencies, advertisers, publishers, and social media managers will be shared, focusing on strategy and measurement.
Registrations are open on the IAB Brasil website and include special discounts for members.
For more information and registration: iabbrasil.com.br/cursos
