HQ, a brand belonging to the Belmicro Group and recognized for offering solutions in home appliances and electronics with the positioning ‘For all moments,’ has just announced the official launch of its own e-commerce platform. The new platform goes live with the goal of expanding direct relationships with end consumers, consolidating the brand’s digital presence, and providing a secure, practical, and complete shopping experience.
The initiative marks another strategic step for HQ in strengthening its presence in the national retail sector, keeping up with the behavior of the new consumer, who is increasingly connected, informed, and demanding. With an intuitive layout, fluid navigation, and robust structure, the e-commerce platform was developed to facilitate access to the brand’s wide product mix, ranging from small appliances and home appliances to TVs and climate control products, all with fast delivery, special conditions, and guaranteed support by the Belmicro Group.
‘The launch of HQ’s e-commerce reinforces our commitment to convenience, quality, and closeness with consumers. More than just selling, we want to create a pleasant, accessible shopping journey with the credibility that is already part of our DNA,’ says Antônio Américo, CEO of Belmicro.
The platform will also offer exclusive content, seasonal campaigns, and benefits for consumers looking for products with modern design, functionality, and excellent value for money. The expectation is that the e-commerce platform will represent a strategic channel to accelerate the brand’s growth and expand its market reach.
The project is part of HQ and the Belmicro Group’s digital expansion plan, which in recent years has been investing in strengthening channels, brand positioning, and portfolio diversification, with a focus on performance and sustainable relationships with customers and partners.
With this launch, HQ reinforces its purpose of being present in the various moments of Brazilians’ lives—whether in the kitchen, living room, office, or any other space where comfort, practicality, and style are welcome.
