In Brazilian e-commerce, losing a sale at the last click remains one of the biggest challenges for digital entrepreneurs. An unprecedented study by Opinion Box shows that almost 80% of consumers have the habit of abandoning their purchase at the final stage, and 14% do this frequently. This behavior reveals the size of the opportunity for retailers who invest in sales recovery strategies.
From January to July 2025, Loja Integrada, a platform specializing in digital commerce solutions, helped its partners recover R$28.4 million in sales that would have been lost. This result represents an 18.7% growth in effectiveness compared to the previous six months (July to December 2024), when R$23.9 million was recovered. Among the abandoned orders in the platform’s ecosystem, 80% were recovered through the abandoned cart feature. Another 18.9% came from the abandoned product automation—which triggers when a customer visits a product page but doesn’t complete any action. Meanwhile, canceled order automation accounted for 1.1% of recovered sales.
Recovery strategies: technology working for the retailer
Based on insights from the study, Loja Integrada recommends the combined use of features that act directly on the consumer journey. Among them are:
- Automated reminder emails, which remind the customer about the item left in the cart;
- Push notifications, which revive purchase intent in real time;
- Strategic discount coupons, which encourage transaction completion.
In addition to these sales recovery practices, the platform already offers a range of AI agents that simplify operations, such as data assistant, promotion creator, product registration, price adjustment, and inventory analyst. The portfolio was recently expanded with the launch of Komea, a network of AI agents that helps entrepreneurs automate sales processes, suggest promotions, and monitor store performance in a personalized way. The expectation is that soon, this intelligence will also directly contribute to sales recovery, turning abandonments into loyalty opportunities. ‘Our purpose is to alleviate the burden on small and medium-sized retailers, allowing them to focus on strategic growth. By recovering sales that would otherwise be lost, we can give back time, energy, and revenue to the entrepreneur,’ says Lucas Bacic, CMO of Loja Integrada.
